News & Blog

Why protecting intellectual property is good for business

Apr 25, 2016

INVISTA, owner of the LYCRA® brand, is joining fellow innovators and creators around the world to celebrate World Intellectual Property Day on April 26.
Licensed INVISTA trademarks photo_710

LYCRA® fiber is arguably one of the most important textile inventions of the 20th century. LYCRA® fiber is a world-renowned brand name and a registered trademark, and as such, it represents added value for fabric and garment manufacturers, as well as their customers. But what you may not know is the rich history of innovation and ongoing investment that goes into making a product that is used and loved by millions of people around the globe.

As a major driver of innovation, intellectual property (IP) rights create an environment ripe for new ideas. At INVISTA, we live and breathe innovation, as evidenced by the 1,000+ patent families the company holds, not to mention the many trademarks and trade secrets. We strive to develop products that create real value for society, and invest millions of dollars annually to develop patentable intellectual property and breakthrough products.

We diligently protect our IP… so consumers can rest assured they’re receiving the quality and performance expected of our products… so that our licensees are confident in working with us and trust that the propriety technology they’re using will stay just that – proprietary... so that we can keep developing game-changing innovations and investing in our labs, plants and communities… and so that we can continue making people’s lives better!

Without IP protection, we would have missed out on many of the world’s most innovative products. And without innovation, we wouldn’t have LYCRA® fiber adding comfort, fit and movement to our clothes.

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Bridget Sciamanna is associate general counsel, intellectual property, for INVISTA. Trademarks used with permission.