News & Blog

ARVIND and INVISTA strengthen collaboration to accelerate Indian Stretch Denim market

May 03, 2016

Arvind, with its belief in Design, Innovation and Sustainability, strengthens its partnership with INVISTA and LYCRA® fiber. Over the past few years, Arvind and INVISTA together have driven many denim innovations in the market, enabling brands to bring differentiated products for their respective discerning customers. This is happening yet again with the two experts in their field to further collaborate together and energize the denim market of India with its festive 2016 collection –“RELOAD”.
Arvind "RELOAD 2016" stretch denim collection powered by LYCRA® fiber

Arvind showcases its “Stretch Denim Powered by LYCRA®” collection in a private event at The Lalit Delhi for Festive season 2016. The Festive 2016 Denim Collection has the latest in denim innovations from Arvind with inventive concepts of Mutant Denim, Denim Structures, Neo Denim, Neo Cord, Neo Bubble, and Boomerang Denim. All these fabric concepts are integrated with “stretch” functionality powered by LYCRA® fiber. The denim products in each of these concepts are styled thematically and washed in exceptional fine laundries from across the world.  They are displayed by category and showcased in an exclusive runway show choreographed by Prasad Bidapa.

During this event, Arvind and INVISTA continue their effort to help trade partners to identify their high quality branded products through the “Arvind Stretch Denim Powered by LYCRA® Fiber” hangtag.  Garments from Brands and manufacturers that meet INVISTA fabric quality standards are eligible to use the hangtag on their denim garments made by Arvind stretch denim with LYCRA® fiber. The hangtag communicates the quality of LYCRA® fiber  in Arvind denims, providing consumers the confidence that these garments will deliver on the promise of comfort, fit, and freedom of movement.

About Arvind

At Arvind, business units span across the entire textile and apparel value chain - from growing organic cotton, through spinning, weaving, processing and finally manufacturing and retailing its own repertoire of diverse brands.

Arvind is recognized for maintaining global standard in eco-friendly manufacturing at every stage across the entire lifecycle of its products. The late 1980’s saw Arvind pioneer the manufacturing of denim in India. Today, with an installed capacity of over 110 million meters per annum, Arvind is one of the largest producers of Denim worldwide.

Design, Innovation and Sustainability have been the core competency of Arvind and have played a key role in its success. The use of sophisticated ultramodern technology under the guidance of world-renowned designers has enabled Arvind to deliver many firsts in the Global Market. Products are designed and modeled on the expert design inputs from its designers of India, Japan, Italy and the United States. All Arvind denim products come with the hallmark of distinctiveness, quality and sustainability. Visit Arvind website for more details.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. Visit our Corporate site for more information, our Facebook page or let's connect on Twitter.com/INVISTA.


Contact Information

Smartext Solutions Balachandra Rangarao +91 9945577654 INDIA

Contacts

The LYCRA Company Kapil Lakhwara Consultant Marketing & Business Development India +91 8800113285 Gurgaon INDIA