News & Blog

Lingerie Lesson

May 18, 2016

INVISTA sponsors striking photoshoots and themed editorials in each issue of the Spanish-based trade magazine for intimate apparel, swimwear and hosiery. The April shoot brought readers eight pages of luxurious lingerie – and further proof of the enduring appeal of what lies in the most intimate compartments of women’s wardrobes.

Grey lace bra and high-waist panty from Triumph and red underwire bra and high-waist brief Fleur from Rosa Faia, all with LYCRA®

The camera lingers on full-figured models bringing out the best in creations from top international brands – Antigel, Evelyn, Felina, Lise CharmelNaturana, Passionata, PrimaDonna, Rosa Faia and Triumph.

For many women – and not a few men – lingerie and lace are inseparable, but the next-to-the-body comfort of extravagant lace constructions often leaves much to be desired. The garments from Passionata, PrimaDona, Rosa Faia and Triumph collections featured in CYL put an end to compromise by incorporating LYCRA® fibre.

LYCRA® fibers offer new solutions to ‘grin-through’ and other aesthetic problems associated with stretch lace constructions. Comfort, fit and freedom of movement are radically improved without compromising attention-grabbing good looks and luxurious touch at point of sale.

The CYL lingerie supplement once again shows how fiber and fabric innovations linked to the power of the LYCRA® brand can create influential trade and consumer marketing platforms that have the full support of INVISTA technical and marketing resources.

Visit CYL website to read the entire editorial.

Contacts

The LYCRA Company Marie Braun Marketing Account Manager Legwear, Intimate and Swimwear, Spain and France +34 689 744 857 Spain