This was why, Nuria Sarda, chief designer and daughter of the brand’s founder reminded guests, the collection’s stylish good looks and comfortable fit were highly resistant to the adverse effects of heat, chlorine, sunscreen and body oils, and would last up to 10 times longer than garments made with unprotected elastane.
The close link between the Andres Sarda family and LYCRA® fiber that began over 60 years ago was evident in the joint branding of customer invitations and striking displays that accompanied the presentations of the new collection. The positive reaction of guests was captured in a video sequence now running in both stores.
Andres Sarda is part of the Belgian-based Van de Velde group, a world leader in swim and intimate apparel manufacture with a strong brand portfolio and growing retail presence.
The swimwear events were a timely reminder of the growing importance of in-store creativity. It is sales that count, but hosting, informing, entertaining and engaging customers is a great way to boost them – and to differentiate your brand. Andres Sarda is already planning Lace with LYCRA® fiber in intimate apparel initiatives later in the year.
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