News & Blog

INVISTA partners with Galeries Lafayette Paris Haussmann to present the Summer Break 2016 swimwear catwalk

Jun 08, 2016

INVISTA, owner of the LYCRA® brand, partnered with Galeries Lafayette Paris Haussmann last month to present five 2016 SUMMER BREAK swimwear fashion shows to invited guests and shoppers in store. They not only featured the latest swimwear trends, but each swimsuit offered the promise of a great fit and increased durability thanks to LYCRA® lastingFIT technology (or LYCRA® XTRA LIFE™ fiber to consumers).

LYCRA® fiber's Summer Break in Galeries Lafayette Paris Haussman your must have fiber for swimwear

World-Class Marketing Support

This exclusive co-branding program was developed to generate excitement, raise awareness of the unique benefits of LYCRA® XTRA LIFE™ fiber, and drive sales at the premier department store in Europe. The special swimwear catwalk was promoted in-store, online and on social media channels, and via e-mail and the post to store credit card holders. All marketing materials featured the LYCRA® XTRA LIFE™ logo and each model wore branded visors for increased visibility. In addition, each attendee received a postcard communicating the benefits and value of the fiber when it’s used in swimwear.

All of this demonstrates that INVISTA is not your typical supplier. We are willing to provide the right level of marketing support to maximize sell out at the retail level through creative and diverse marketing activities with our retail partners.

Experience the LYCRA® Fiber Difference

LYCRA® lastingFIT technology provides the quality, comfort, long-lasting fit and freedom of movement people expect from LYCRA® fiber, but it is even more durable. It resists the fading and fiber breakage that chlorine, lotions and UV rays can cause, and it lasts up to ten times longer than fabrics made with traditional spandex or elastane.

Consumer insights* shown that quality and durability are important factors for consumers when selecting a swimsuit. Improve the performance of your swimwear collection and add value by using LYCRA® lastingFIT technology.

* Research conducted in 2011 in 6 countries: US, UK, Italy, France, Germany, Brazil. Over 2,500 respondents. 


The LYCRA Company Virginie Moille Global Communications Manager +41 22 770 40 38 Geneva Switzerland