The invitation-only event gathered 15 fabric mill exhibitors and visitors from across the value chain to network and learn about the exciting fusion of fashion and technology in denim. The event included a live denim catwalk and seminars led by INVISTA experts on marketing, technology, and trends. It also marked the launch of LYCRA® HYBRID technology in Asia. Garments made with LYCRA® HYBRID fabrics combine the fit and comfort of a knit with the aesthetics and performance of a woven for a truly amazing wear experience.
INVISTA’s unique fiber and technology offerings can be adapted to fit a wide variety of consumer needs. As the original spandex fiber, no other brand has higher consumer awareness, or more experience with performance fibers than the LYCRA® brand. Today’s denim innovations are inspired by performance technology solutions that INVISTA brands have pioneered over the past six decades and continue to innovate with today.
By focusing on new ideas, improving quality, and collaborating with strong and capable suppliers across the value chain, INVISTA and our customers are truly bringing denim to new heights in Asia and around the world.