News & Blog

Hong Kong event showcases INVISTA Denim solutions

Jun 28, 2016

INVISTA recently held its fourth annual Hong Kong Denim Event on the observation deck of the SKY 100 tower. The exciting new venue, with its 360o views of the harbor, symbolized the sky is the limit when it comes to the denim market. 
Rita Ratskoff introducing LYCRA® HYBRID technology at the LYCRA® fiber Hong Kong denim Event at SKY 100 tower_May 2016

The invitation-only event gathered 15 fabric mill exhibitors and visitors from across the value chain to network and learn about the exciting fusion of fashion and technology in denim. The event included a live denim catwalk and seminars led by INVISTA experts on marketing, technology, and trends. It also marked the launch of LYCRA® HYBRID technology  in Asia. Garments made with LYCRA® HYBRID fabrics combine the fit and comfort of a knit with the aesthetics and performance of a woven for a truly amazing wear experience.

What makes these fabrics so unique is not only their lasting stretch and shape retention, but the exceptional comfort in wear they provide.  Consumers can put on a jean, but feel like they are wearing a knit legging or active garment, making jeans with LYCRA® HYBRID fabric the perfect solution for today’s busy consumers.

INVISTA’s unique fiber and technology offerings can be adapted to fit a wide variety of consumer needs. As the original spandex fiber, no other brand has higher consumer awareness, or more experience with performance fibers than the LYCRA® brand. Today’s denim innovations are inspired by performance technology solutions that INVISTA brands have pioneered over the past six decades and continue to innovate with today. 

By focusing on new ideas, improving quality, and collaborating with strong and capable suppliers across the value chain, INVISTA and our customers are truly bringing denim to new heights in Asia and around the world. 

Contacts

The LYCRA Company Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong