News & Blog

LYCRA® XTRA LIFE™ MOVES SUNFLAIR®

Jun 08, 2016

SUNFLAIR®, the best-selling swimwear brand of leading German knitwear manufacturer Adolf Riedl, celebrated its 2016 collection with a new cinema spot that highlighted its long-standing association with LYCRA® fiber innovation. Swim shoppers who missed its four week run on 100 big screens across Germany earlier this year can check it out below or on YouTube.

Many of the estimated four million cinema-goers who did see it would already be familiar with the brand voted number one in the Spring-Summer Collection category for the sixth year running by judges at the recent Stern der Wasche awards ceremony.

The consumer benefits of LYCRA® XTRA LIFE™ fiber play an important part in the SUNFLAIR® success story. The swim company goes to particular lengths to communicate them through custom hang-tags, in-store merchandising, digital media pages, catalogues and advertising. The message: its products are up to ten times more resistant to degradation from chlorine, sun creams, body lotions, salt water and heat than those made with conventional elastane.

SUNFLAIR® delivers eye-catching creativity, quality and styling. Take a look at the Beach Fashion Collection 2016. LYCRA® fiber delivers lasting satisfaction with the comfort, shape retention and general beach performance that brings swimmers and sun-seekers back for more. “Our swimwear and beach fashion are top fashionable. We deliver best quality and top fittings. For that, it takes creativity, a strong team, reliable colleagues in every department and, of course, top-level fabrics. LYCRA® XTRA LIFE™ fibre is the material which is fitting perfect to our high level attitude”, says Dr. Klaus Wührl-Struller, Head of Marketing & PR Adolf Riedl GmbH & Co. KG.

The relationship between Riedl – known for the technical excellence of its manufacturing processes – and INVISTA has proved a powerful sales driver both in Germany and internationally, but innovative behind-the-scenes collaboration between the two is only part of SUNFLAIR®’s consumer attraction.

The combination of two strong brands and the lengths to which the German company goes to explain how they complement each other is equally important in guaranteeing fast-moving collections – year after year.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Christine Wahle Marketing Account Manager, GERMANY +49-160-90167613 Germany