Many of the estimated four million cinema-goers who did see it would already be familiar with the brand voted number one in the Spring-Summer Collection category for the sixth year running by judges at the recent Stern der Wasche awards ceremony.
The consumer benefits of LYCRA® XTRA LIFE™ fiber play an important part in the SUNFLAIR® success story. The swim company goes to particular lengths to communicate them through custom hang-tags, in-store merchandising, digital media pages, catalogues and advertising. The message: its products are up to ten times more resistant to degradation from chlorine, sun creams, body lotions, salt water and heat than those made with conventional elastane.
SUNFLAIR® delivers eye-catching creativity, quality and styling. Take a look at the Beach Fashion Collection 2016. LYCRA® fiber delivers lasting satisfaction with the comfort, shape retention and general beach performance that brings swimmers and sun-seekers back for more. “Our swimwear and beach fashion are top fashionable. We deliver best quality and top fittings. For that, it takes creativity, a strong team, reliable colleagues in every department and, of course, top-level fabrics. LYCRA® XTRA LIFE™ fibre is the material which is fitting perfect to our high level attitude”, says Dr. Klaus Wührl-Struller, Head of Marketing & PR Adolf Riedl GmbH & Co. KG.
The relationship between Riedl – known for the technical excellence of its manufacturing processes – and INVISTA has proved a powerful sales driver both in Germany and internationally, but innovative behind-the-scenes collaboration between the two is only part of SUNFLAIR®’s consumer attraction.
The combination of two strong brands and the lengths to which the German company goes to explain how they complement each other is equally important in guaranteeing fast-moving collections – year after year.