INVISTA had experts on hand throughout the show to explain how LYCRA® fibre and fabric innovations – which have been redefining consumer expectations of swimwear for over 30 years – continue to offer new business-building differentiation options.
Claire O’Neill, Marketing Segment Manager for Swimwear, Intimates & Underwear at INVISTA said: “LYCRA® XTRA LIFE™ offers such clear consumer benefits - the fabric lasts up to 10 times longer than an unprotected fibre - that it has become the obvious choice for swimwear. It’s been great to see so many swimwear brands during the show who truly understand the value of LYCRA® XTRA LIFE™.”
Most women want their swimsuit to last longer than their summer tan. But exposure to extreme conditions such as chlorine and sunscreen drastically reduces the life of these garments. LYCRA® XTRA LIFE™ fibre resists fit loss and fibre breakage caused by pool water and sunscreen, giving long-lasting shape, style and fit that resists bag and sag.
The added stretch, shape and comfort of LYCRA® brand fibres transformed swimwear fabrics and fashions in the 1960s and have set the standard for quality products ever since, from flattering shapewear for the beach to the ultra-close fit and freedom of movement favoured by competition swimmers. The invisible ingredient that changed the course of swimwear is still working its magic.
A host of brands and buyers attended the INVISTA sponsored networking drinks on Monday evening.
Roy Barnes, Event Organiser and UK Agent for Gottex brands said: “This annual event is a must for Buyers from Independent boutiques, speciality chains and department stores. LYCRA® brand plays a central role in our industry and we value their presence and support of the show. Hosting the network drinks reception was a great way for us all to get together to relax and celebrate swimwear.”