News & Blog

Swimwear Sell-out

Jul 07, 2016

Collections from over sixty leading international brands will be on display when the London Swimwear Show opens its doors to an enthusiastic swarm of buyers from major retailers, specialist swim stores and independent boutiques on July 17th.
Available space for the INVISTA-sponsored three-day event at the Radisson Blu Portman Hotel – the only one of its kind in the UK – was snapped-up months ago. Competition to attract the attention of trade visitors is expected to be more intense than ever.

The LYCRA® brand will be more in evidence than ever: Over half of the exhibitors combine styling creativity with the performance benefits of LYCRA® XTRA LIFE™ fiber in their 2016 consumer propositions.

INVISTA experts will be on hand throughout to explain how LYCRA® fiber and fabric innovations – which have been redefining consumer expectations of swimwear for over 30 years – continue to offer new business-building differentiation options. And how swimwear shoppers’ trust in the LYCRA® brand opens the door to a wide range of joint marketing opportunities in this lucrative garment sector.

We hope to see you there!


The LYCRA Company Claire O'Neill Lingerie/Swimwear/Underwear Senior Account Manager - UK, Apparel +44 7507 886000 Northern Ireland