As headline sponsor of the show, LYCRA® takes centre-stage at Moda with its capsule collection of athleisure bodywear created to demonstrate the brand’s expertise and technologies, and highlighting the importance and potential of stylish high performance active and bodywear for the innerwear market.
The brand has a central area featuring innovative conceptual designs from INVISTA alongside commercial activewear garments and sports bras from exhibiting brands. The LYCRA brand will also sponsor the Athleisure scene in the daily catwalks, showcasing the best of this trend from the show. UK and international buyers can visit the LYCRA® stand to discover the technology behind the brand to help build a greater understanding of the benefits LYCRA® fibre can bring to the end consumer.
Melissa Minihan, Vice President of Marketing, Intimate Apparel and Swimwear Segments at INVISTA Apparel, says: “With a healthier consumer attitude, athleisure is a growing trend and represents an exciting new growth area for intimates and bodywear brands who can expand their business with garments fit for purpose or for fabric producers who want performance yet comfy fabrics. Having been developing innovative technologies since 1958, we have the knowledge, skills and experience needed and hope that our concept collection inspires buyers and brands alike.”
The LYCRA® fibre stand will be situated at LC49 in Hall 6 and the Athleisure forum, showcasing concept garments and technical directions will be located at LC55 in Hall 6.