News & Blog

LYCRA® fiber and COOLMAX® technology Featured in NYDJ Cool Embrace Denim Line

Jul 27, 2016

Actress Bridget Moynahan (Blue Bloods, iRobot) took to social media this week to confess her obsession with NYDJ brand’s new Cool Embrace denim line.
NYDJ’s New Cool Embrace Denim Designed for Summer Fun

Offering women six different fits/cuts and classic styling, these jeans combine LYCRA® fiber and COOLMAX® technology to deliver amazing fit and comfort.

Inspired by high-performance activewear, Cool Embrace denim features COOLMAX® technology to help women stay cool this summer. Moisture is transported away from the body and out to the surface of the fabric where it evaporates. This keeps women cool, dry and comfortable all summer long.

Whether women wear Cool Embrace denim by NYDJ out on the town, at a concert, or on the road this summer, they will truly appreciate the lasting performance these jeans deliver.



INVISTA Contacts

INVISTA Apparel & Advanced Textiles Rita Ratskoff North America Denim Marketing Account Manager +1 847.913.0083 USA