On Saturday evening, the LYCRA® brand will host an invitation-only cocktail event at the stylish W South Beach hotel. A tempting mix of partner brands, fun, networking and exclusive market trend insight awaits guests at the specially constructed LYCRA® SWIM SALON.
To start the evening event, Pattie Ficorilli, INVISTA Senior Marketing Manager Swim, will introduce the 2018 trends designed from the respected Netherlands-based Stijlinstituut in collaboration with the LYCRA® brand. Models will showcase concept fabrics and garments that reflect the trends.
Guests will also get to preview the new LYCRA® Global Swim Video that captures the performance and durability benefits of LYCRA® XTRA LIFE™ fiber.
Throughout the 4 day event, lLeading brands such as Hot-as-Hell, Robb & Lulu, Baes & Bikinis, and San Lorenzo will showcase their swimsuit collections made with LYCRA® XTRA LIFE® fiber at the LYCRA® SWIM SALON, tented venue located on The the Lawn at the W South Beach Hotel.
To learn more, contact Pattie.Ficorilli@invista.com.