News & Blog

LYCRA® MOVES™ Miami Swim Week

Jul 08, 2016

It’s that time of year again when the swim world heads for Miami to attend Miami Swim Week. The four-day extravaganza of trade exhibits, fashion shows and VIP parties takes place from Thursday, July 14th through July 19th and attracts top brands, designers, fashionistas and media from North and South America and well beyond.
LYCRA® XTRA LIFE™ fiber main feature
On Saturday evening, the LYCRA® brand will host an invitation-only cocktail event at the stylish W South Beach hotel. A tempting mix of partner brands, fun, networking and exclusive market trend insight awaits guests at the specially constructed LYCRA® SWIM SALON.

To start the evening event, Pattie Ficorilli, INVISTA Senior Marketing Manager Swim, will introduce the 2018 trends designed from the respected Netherlands-based Stijlinstituut in collaboration with the LYCRA® brand. Models will showcase concept fabrics and garments that reflect the trends.

Guests will also get to preview the new LYCRA® Global Swim Video that captures the performance and durability benefits of LYCRA® XTRA LIFE™ fiber. 

Throughout the 4 day event, lLeading brands such as Hot-as-Hell, Robb & Lulu, Baes & Bikinis, and San Lorenzo will showcase their swimsuit collections made with LYCRA® XTRA LIFE® fiber at the LYCRA® SWIM SALON, tented venue located on The the Lawn at the W South Beach Hotel.

To learn more, contact Pattie.Ficorilli@invista.com.

Contacts

The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE