As headline sponsor of the show, LYCRA® brand takes centre-stage at Moda with its capsule collection of athleisure bodywear created to demonstrate the brand’s expertise and technologies, and highlighting the importance and potential of stylish high performance active and bodywear for the innerwear market. Designed for the urban woman who expects best-in-class, these are multi-purpose garments that move with her as she transitions between performance sport, active occasions or leisure time.
The brand has a central area featuring innovative conceptual designs from INVISTA alongside commercial activewear garments and sports bras from exhibiting brands. The LYCRA® brand will also sponsor the Athleisure scene in the daily catwalks, showcasing the best of this trend from the show. UK and international buyers can visit the LYCRA® stand to discover the technology behind the brand to help build a greater understanding of the benefits LYCRA® fibre can bring to the end consumer.
What began as an organic, consumer-driven trend is now a lifestyle being adopted by women around the world. Athleisure is the fashion response to this and LYCRA® fibre is at its core. With remarkable properties of stretch and recovery, LYCRA® fibre enhances all fabrics and garments in which it is used, by adding easy comfort and freedom of movement, and improving fit and shape retention.
Melissa Minihan, Vice President of Marketing, Intimate Apparel and Swimwear Segments at INVISTA Apparel, says: “With a healthier consumer attitude, athleisure is a growing trend and represents an exciting new growth area for intimates and bodywear brands who can expand their business with garments fit for purpose or for fabric producers who want performance yet comfy fabrics. Having been developing innovative technologies since 1958, we have the knowledge, skills and experience needed and hope that our concept collection inspires buyers and brands alike.”
LYCRA® brand offers a host of technologies that deliver in this market, including T400® technology that provides greater, more durable low to moderate stretch and recovery coupled with moisture management making it ideal for everyday leisure wear, and LYCRA® BEAUTY COOLING technology for ultimate performance and bodywear technology offering outstanding shaping performance with moisture management. While BLACK technology by LYCRA® brand is the industry’s first truly black and chlorine-resistant elastane meaning no fade and no unsightly grin-through – a must for black bodywear, activewear and swimwear.
For the most high-intensity, high-energy sports and lifestyles, LYCRA® SPORT technology combines high compression force and recovery power with outstanding fit and freedom of movement. Whether for circular, warp, or seamless knits, POWER technology by LYCRA® brand delivers consistently for applications such as running and biking tights, triathlon suits, base layers and high performance athleisurewear.The LYCRA® fibre stand will be situated at LC49 in Hall 6 and the Athleisure forum, showcasing concept garments and technical directions will be located at LC55 in Hall 6.