News & Blog

LYCRA® MOVES™ BUENOS AIRES

Sep 15, 2016

Fashion media and customers from across the apparel value chain gathered in Buenos Aires, Argentina last month to attend a fashion trends event organized by INVISTA, owner of the LYCRA® brand. 

To view the highly anticipated capsule collection of forecasted trends, attendees set off on an interactive journey of discovery through a 110-meter long maze. Designed to be a sensory experience, each turn in the exhibit revealed garments made with LYCRA® fiber innovations that illustrated each of the AW 17 and SS 17-18 trends.

Trend expert Deborah de Corral, who is always at the forefront of fashion, participated in LYCRA® MOVES™ BUENOS AIRES and selected the latest trends to feature. In addition to hot new looks, attendees also enjoyed informative presentations on fashion, trends and innovations by industry experts, including:

  • "New Technology in Sport," by David Capdevila, INVISTA
  • "Fashion is a Reflection of Society," by Agustina Cattaneo, Fashion and Trend Consultant
  • "The Creative Process of a Collection," by Marcelo Canton, owner of Mishka brand. In addition, Mishka innovaciones incorporated LYCRA® fiber into a summer 2017 capsule denim jeans line that will be sold exclusively in brand boutiques.

A highlight of the event included an introduction to the next generation of LYCRA® SPORT technology, which is designed to deliver exceptional comfort, fit and support to stretch activewear.

The success of this conference further strengthened INVISTA’s role as an industry leader in fiber innovation, as well as a valuable resource on global fashion and fiber trends. Contact us today to learn how incorporating consumer-preferred LYCRA® brand into your fashions can create growth for your business.

Contacts

The LYCRA Company Denise SAKUMA Regional Business Director, South America + 55 112 858 81 54