The swimwear featured doesn’t just look sensational, it promises to stay that way. Each designer opted for the lasting good looks and superior fit of LYCRA® XTRA LIFE™ fiber – widely sought by shoppers in beach and fashion hotspots around the world.
The industry is well aware of the high level of consumer satisfaction associated with this remarkable ingredient. It incorporates LYCRA® lastingFIT technology that gives swim fabrics superior shape retention and makes them up to ten times more resistant to the adverse effects of salt and chlorinated water, sun creams and body lotions than those using conventional elastane.
If what turns heads on that first day keeps on doing it, brand owners know that their sun and swim customers will be back for more.
The CYL fashion swimwear supplement shows once again how fiber and fabric innovations linked to the power of the LYCRA® brand can create influential trade and consumer propositions with the imaginative support of INVISTA’s technical and marketing resources.
Visit the CYL website to read the entire editorial.