News & Blog

Sea, sun and stylish swimwear

Sep 15, 2016

INVISTA sponsors striking photoshoots and themed editorials in each issue of CYL, the Spanish-based trade magazine for intimate apparel, swimwear and hosiery. Their latest joint venture was a colourful twelve-page extravaganza featuring the fashion creativity of top swim brands such as Gottex, Roidal and Selmark.
It was pure Spain – sun, sand, sea and loads of holiday appeal.

The swimwear featured doesn’t just look sensational, it promises to stay that way. Each designer opted for the lasting good looks and superior fit of LYCRA® XTRA LIFE™ fiber – widely sought by shoppers in beach and fashion hotspots around the world.

The industry is well aware of the high level of consumer satisfaction associated with this remarkable ingredient. It incorporates LYCRA® lastingFIT technology that gives swim fabrics superior shape retention and makes them up to ten times more resistant to the adverse effects of salt and chlorinated water, sun creams and body lotions than those using  conventional elastane.

If what turns heads on that first day keeps on doing it, brand owners know that their sun and swim customers will be back for more.

The CYL fashion swimwear supplement shows once again how fiber and fabric innovations linked to the power of the LYCRA® brand can create influential trade and consumer propositions with the imaginative support of INVISTA’s technical and marketing resources.

Visit the CYL website to read the entire editorial.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Marie Braun Marketing Account Manager Legwear, Intimate and Swimwear, Spain and France + 34 689 744 857 Spain