These days consumers are looking for clothing gear that looks great all day long. As lifestyles have become more balanced through healthy eating, exercise and stress reduction, fashion has taken notice. Enter athleisure – activewear that works throughout the day, whether at work or for a workout, or even lunch with friends. With 52% of consumers buying sportswear for non-sports use*, almost everyone’s a potential customer, and it’s up to intimate apparel and activewear brands to seize this market opportunity with their unrivalled experience and expertise. As lifestyles become more active, athleisure apparel needs to give the comfort, fit and performance benefits that consumers demand. The LYCRA® brand offers a range of innovative technologies for use in athleisure garments.
HARNESS THE POWER OF THE LYCRA® BRAND
LYCRA® fiber has been building brand equity through marketing communications for nearly 30 years. As a result of this investment, the LYCRA® brand represents quality and durability to many consumers who look for its name on the garment label before making a purchase.
No other fiber brand has higher consumer awareness with performance fibers than the LYCRA® brand. Whether its moisture management, compression, or UV protection, LYCRA® fiber and technology solutions can be combined to meet a wide variety of consumer needs.
INVISTA, owner of the LYCRA® brand, offers world-class technical support to ensure product quality, and marketing expertise to help increase sell-through at the retail level. Contact us today to learn more.
* Source: Mintel, 2016
** Especially in Asia and the United States. Source: Morgan Stanley
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