News & Blog

LYCRA® XTRA LIFE™ fiber benefits promoted in two new videos

Sep 01, 2016

A new video  communicating the unrivalled benefits that LYCRA® XTRA LIFE™ fiber adds to swimwear recently premiered at SWIMMIAMI. The video is available to mills, brands and retailers to promote the quality and durability of their fabrics or swimwear collections made with LYCRA® XTRA LIFE™ fiber.
In addition, a virtual hangtag video is also available to retailers. This version can be used to communicate the benefits of LYCRA® XTRA LIFE™ to consumers when they are selecting a swimsuit online.

Premium brands use LYCRA® XTRA LIFE™ fiber in their swimwear collections because it resists breakage and fit loss caused by chlorine and sunscreen, and lasts up to ten times longer than unprotected spandex. Consumer insights show that durability is a major consideration when swimwear is being selected today, and consumers want the swimwear they invest in to last longer than their tans. LYCRA® XTRA LIFE™ fiber provides consumers with the added assurance that their swimwear will deliver lasting performance.

Whether you are a mill working with a brand, or a retailer selling to consumers, it is important to effectively communicate the benefits your products offer throughout the value chain.  Using videos can be a highly effective tool to educate your customers, differentiate your products, and increase sales.


The LYCRA Company Kristin ALTIMARI North America Brand Communication Manager +1.316.828.1057 Wichita , KS US