MODA is the premiere bi-annual lingerie and swimwear show in the UK. Held earlier in August in Birmingham, England, it attracts top buyers from retailers across the UK and Ireland. MODA is the perfect forum to see fashions from top brands and to enjoy a sneak peek at the latest trends on the catwalk.
Both buyers and exhibitors visited the LYCRA® brand’s stand at MODA to learn more about the new athleisure segment, and the LYCRA® fiber technology hidden inside the capsule collection on display. LYCRA® fiber experts were on hand to answer questions—especially about the performance benefits that are so critical to the athleisure consumer. Since athleisure apparel is inspired by technologies originally pioneered by the LYCRA® brand in activewear and intimate apparel, no other fiber brand brings more experience, or higher consumer recognition to this ever-expanding category.
Throughout MODA, the LYCRA® brand logo was prominently displayed in the exhibition hall, on the catwalk and VIP lounge, and in collateral materials available to all attendees. In addition, many brands exhibiting garments that featured LYCRA® XTRA LIFE™ fiber distributed postcards to clearly communicate benefits the fiber brings. Once again, the LYCRA® brand’s involvement in MODA has demonstrated true leadership in the category, and has strengthened its position as an apparel value chain connector. Contact us to learn how the LYCRA® brand can create growth for you.