News & Blog

Textile industry insiders gather at Interfilière New York

Oct 12, 2016

The LYCRA® brand’s athleisure platform and capsule collection recently made its U.S. debut at Interfilière New York, the leading event for intimate, swimwear and performance fabric and sourcing  event.
The TUNNEL, Interfilière New York, Sept 2016
Once again, in collaboration with Eurovet, the LYCRA® brand sponsored Interfilière New York on Thursday, September 22nd at The Tunnel.  The one-day event attracted 500 visitors (a 30% increase compared to 2015) where industry leaders as well as designers had the opportunity for face-to-face meetings with top international mills. The show is an important networking forum that enables those within the value chain to stay up-to-date on recent fiber innovations, as well as color and fashion trends.

The LYCRA® Brand is a Business Connector

A total of 40 international mills exhibited, and the LYCRA® brand had its experts on hand to answer questions about its innovative LYCRA® MOVES™ ATHLEISURE platform, consisting of fiber technologies, solutions and services for the Athleisure market.

PROTELA team at Interfilière NY, September 2016

Give Them What They Want

Anticipating and satisfying consumer desires is at the heart of the business side of fashion. That is why INVISTA, owner of the LYCRA® brand, invests in global consumer-focused market research and trend analyses and shares these results with its customers. Learn what the LYCRA® brand can do for your business; contact your INVISTA marketing rep today.

Interfilière will return to New York City in September 2017. To find an event near you, visit the Interfilière website.



Contacts

The LYCRA Company Kristin ALTIMARI North America Brand Communication Manager +1.316.828.1057 Wichita , KS US