The main LYCRA® brand booth will focus on the latest fiber and technology innovations for activewear and athleisure apparel (International Hall 5.2 Booth E49), while a second booth concentrates on solutions for denim (Functional Hall 7.2 Booth E49). Both apparel segments present exciting opportunities for business growth, which is why the LYCRA® brand has increased the number of co-exhibitors and the size of its exhibition area this year.
The LYCRA® MOVES™ ATHLEISURE booth, which includes the INVISTA Innovation Fabric Gallery, is presented jointly with seventeen co-exhibitors. The exhibit will focus on technologies, fabrics and garments for two growing apparel segments: activewear and athleisure (its new spin-off).
LYCRA® SPORT - Because Comfort and Performance Matter™On exhibit for the first time in the Asia-Pacific region, the “next generation” LYCRA® SPORT technology is scientifically engineered to deliver exceptional comfort, fit and support to stretch activewear. Athletes and active consumers are increasingly calling for sport-specific garments designed to help optimize their athletic performance, but with a high degree of comfort. LYCRA® SPORT technology makes it easier than ever for mills, brands and retailers to meet this consumer need. The new platform combines the proven stretch technology of LYCRA® fiber with demanding testing standards that measure fabric performance. Learn more about LYCRA® SPORT and watch the video here.
With decades of experience in the activewear sector, the new LYCRA® MOVES™ ATHLEISURE platform highlights specific LYCRA® brand technologies that are necessary to create the stylish, high performance apparel this consumer desires. For players in the activewear and innerwear market, athleisure represents an exciting new growth opportunity. Over the last seven years the $270 billion sports apparel and footwear segments are up +42%, and they are predicted to grow another 30% by 2020—especially in Asia.* Read more about the LYCRA® MOVES™ ATHLEISURE platform and its technologies here.
LYCRA® MOVES™ DENIM
Dedicating an entire booth to denim is a testament to the importance of this segment in the Asia-Pacific market, as well as the rest of the world. Performance jeans are one of the hottest denim trends today. Recent insights reveal consumers want their jeans to perform as well as they look, and they are looking for these benefits on the hangtag before making a purchase. Whether it’s moisture management or 360o stretch, INVISTA technologies add value to denim. Five co-exhibiting mills are developing denim for the exhibit that feature the following technologies: LYCRA® BEAUTY, LYCRA® dualFX®, COOLMAX® and THERMOLITE® INFRARED. Be sure to stop by the booth’s “Innovation Bar” to see these technologies being put to the test during live demonstrations. INVISTA experts will be on hand to help you find the best denim solutions to meet your customer’s needs.
Can’t Miss Seminars at Intertextile
INVISTA industry experts will be involved in three seminars at Intertextile Shanghai. Join them on Wednesday, 12 October in Hall 6.2, Textile Dialogue Zone, at the following times:
- 10:30 – Adding Value to Denim: Why this is win for consumers and retailers Panel
- 13:00 – Innovation in Sports and Outdoor Clothing Panel
- 14:40 – The Mega Active & Athleisure Trend – When Comfort and Performance Matter Seminar
Harness the Power of the LYCRA® Brand
INVISTA continually invests in fashion and textile trend research and we share this knowledge with our customers to help them gain a competitive advantage in a crowded marketplace. No other fiber brand has higher consumer awareness than the LYCRA® brand. Leverage this brand equity and increase sell-through at the retail level by using LYCRA® fiber in your fabrics or garments. The LYCRA® brand represents quality and durability to many consumers who look for its name on the garment hangtag before making a purchase. Contact your INVISTA marketing manager to learn how its fiber and technology solutions can help your business.
* © 2015 Morgan Stanley