Why Choose LYCRA® Fibre?
INVISTA, owner of the LYCRA® brand, is Brugnoli®’s primary stretch fibre supplier. LYCRA® fibre, which, like the name Brugnoli®, is synonymous with quality, has provided added value to the company’s fabrics for more than 27 years.
According to Massimiliano Denna, CEO of Brugnoli®, the decision to use LYCRA® fibre is an easy one: “For us, creating a quality fabric is a balance among imagination, experience, passion, feeling and a careful research and selection of the best yarns and raw materials. That is why we’ve specified LYCRA® fibre instead of generic elastane in our premium collections. When creating fabrics with LYCRA® fibre, our goal is to guarantee added value to our fabrics and achieve the perfect elasticity that suits the apparel end use. With over 200 differentiated fibres to choose from, LYCRA® fibre makes it possible for us to meet our customer’s needs across many segments. They also appreciate the consumer appeal of the LYCRA® brand name, which our customers know they can leverage to drive purchases in store."
Brugnoli® and INVISTA share core values including a commitment to excellence and a focus on continuous improvement and innovation. This has resulted in a very successful collaborative relationship that benefited both companies over the years.
“The relationship between Brugnoli® and LYCRA® fiber is similar to that of an artist and a muse,“ remarked Mauro Bellani, INVISTA Sales Manager Warp Knitting and Narrows, EMEA. “The appealing attributes of LYCRA® fiber inspire Brugnoli®’s creative team to push the limits of their imagination, which results in beautiful cutting-edge fabrics that are works of art.”
Experience the LYCRA® Fibre Difference
Customers are central to INVISTA’s business, which is why we are committed to developing innovative LYCRA® fiber solutions to meet the needs of consumers. By investing in innovation, we create business growth opportunities for our customers across the apparel value chain.
In order to expand its business and gain a competitive edge in the marketplace, Brugnoli® takes advantage of several value-added services that INVISTA provides its customers free of charge, including:
- Co-branded marketing materials and exhibition support
- Consumer-focused market research and global trend analyses
- World-class technical support to ensure consistent LYCRA® fibre quality throughout the production process
The Benefits of Collaboration
INTERFILIERE PARIS, the leading international intimates, swimwear and activewear sourcing and fabric exhibition, recently recognized Brugnoli®’s extraordinary achievements in swimwear by awarding the firm its 2016 Designer of the Year Award. The award salutes the company’s ongoing commitment to creating increasingly technical and sophisticated fabrics and it also recognizes the importance of Brugnoli® Swimwear Collection, which is the perfect mix of refined elegance and high-tech performance. The award is also related to the quality of materials and it celebrates the importance of Brugnoli®’s partnership with LYCRA® brand. That’s because the entire Brugnoli® Swimwear Collection is made with LYCRA® XTRA LIFE™ fibre.
Swimwear made with LYCRA® XTRA LIFE™ fibre lasts up to 10 times longer than fabrics made with untreated elastane. It provides a comfortable, lasting fit and protects fibres from damage caused by chlorine, sunscreen, UV rays and body oils.
If you would like to grow your business by using LYCRA® fiber innovations and technology solutions like LYCRA® XTRA LIFE™ fiber, please contact your INVISTA marketing representative today.
LYCRA® is a trademark of INVISTA.