Held in Cannes each November, athleisure was a central focus of this international trade fair dedicated to European underwear and beachwear textiles. The purpose of the collection was to inspire attendees as they develop their own bralette concepts, and to showcase the exceptional work of LYCRA® brand’s partner mills.
“My Iconic Bralette”
Designed by students at the ISGND Academy of Lecco in Italy, and created with athleisure fabrics featuring LYCRA® fiber, each bralette in the collection demonstrated the breadth of creativity and technical prowess of the mills that produced them. A single bralette concept was developed for each of the thirteen partner mills : Brugnoli, Dogi International Fabrics S.A., E. Boselli & C., Eusebio Divisione Confidence, Lior, Maglieria Gina, Payen (European Stretch Fabrics–ESF), Penn Italia, Piave Maitex, Sportswear Argentona, Textilsand, Textra, and Wegal & Tricotel. The capsule collection was featured in a stunning photo gallery in the show’s LYCRA® brand lounge and in promotional materials throughout the show.
What is Athleisure Apparel?
Today’s women want versatile apparel that makes it possible for them to run from the gym to work to the shops without constant wardrobe changes. Most important of all, they want to be comfortable and enjoy lasting performance benefits originally developed for activewear. These include moisture management, compression, and so much more. Athleisure apparel is the consumer-driven solution to this fashion dilemma.
LYCRA® MOVES™ ATHLEISURE
Athleisure is an increasingly popular lifestyle choice that encourages a healthier, more active life focused on balance and wellness. What began as a platform has quickly evolved into its own segment—and it’s one that will surely experience rapid growth for years to come. It would be easy (and wrong) to dismiss athleisure as a passing fashion trend. INVISTA, owner of the LYCRA® brand, immediately recognized its business potential. Athleisure is a very exciting growth opportunity for businesses in the intimate apparel and beachwear segments, which already possess the experience and expertise needed to expand into this segment. Contact us today to see how you can capture your share of this burgeoning market.