News & Blog

Mens’ Underwear Featuring LYCRA® Fiber is a Knockout

Dec 14, 2016

KNOCKOUT is the theme of an editorial section featuring men’s underwear in the autumn issue of CYL magazine. Sponsored by LYCRA® fiber, the dynamic layout is set in a boxing gym and beautifully illustrates how sport is influencing men’s intimate fashion. Emblems, graphic lines, intense colors and bold finishes are designed to appeal to younger, more active and fashion-conscious men.

Eminence Men Underwear with LYCRA® fiber. © CYL magazine

The CYL editorial features well-known brands including EMINENCE, SET, and PUNTO BLANCO. Each brand’s designers creatively balanced comfort and style through their imaginative use of LYCRA® fiber innovations. But while styles may come and go, the comfort, fit and ease of movement LYCRA® fiber delivers is always on trend.

INVISTA has sponsored a fashion editorial in each quarterly issue of CYL magazine in 2016. Distributed widely in Spain, Portugal and Latin America, CYL is a leading fashion trade magazine that showcases intimate apparel, swimwear and hosiery. The CYL supplements show how joint promotions linked to the power of the LYCRA® brand can create influential trade and consumer marketing platforms.

LYCRA® is a trademark of INVISTA.