News & Blog

Camaïeu selects LYCRA® dualFX® technology for its new range of sculpting jeans

Dec 07, 2016

Camaïeu, the global leader in women's ready-to-wear chain stores, is adding the powerful performance of LYCRA® dualFX® technology to its range of slim, shaping jeans for A/W 16/17. 
Camaïeu new range of sculpting jeans with LYCRA® dualFX® technology
The European retailer selected this technology for its ability to help slim the wearer's silhouette while providing greater comfort. Camaïeu has chosen a 90% cotton denim canvas and paired it with LYCRA® dualFX® technology as the basis of this shaping line. 

Designed especially for denim, LYCRA® dualFX® technology combines LYCRA® fibre and LYCRA® T400® fibre  to provide extra flexibility, all-day comfort and a lasting fit. Thanks to its high-performance elasticity, LYCRA® dualFX® technology provides a desirable shaping effect that makes denim feel like a comfortable second skin. 

LYCRA® dualFX® technology is part of the LYCRA® XTRA LIFE™ brand portfolio, so its logo will appear on all the denim in this product range. Consumers will see a special "Shaping Effect" label that will alert them to the added benefits this technology offers. As with all LYCRA® fibre products, quality and durability are built-in, and the shaping performance benefits do not wash out.

LYCRA®, LYCRA® XTRA LIFE™ and LYCRA® dualFX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Silvia Toledo North EMEA Denim Account Manager +34 93 237 92 84 Barcelona SPAIN