News & Blog

Shanghai showtime

Dec 06, 2016

Shanghai Intertextile, one of China’s most influential trade shows, goes from strength to strength. The three-day event held in mid-October was the setting for INVISTA Rendezvous 2016 which attracted a stream of specialist mills, designers, brand owners and retailers on the lookout for business-building ideas.
  • LYCRA® MOVES™ ATHLEISURE pavilion

    LYCRA® MOVES™ ATHLEISURE pavilion

  • INVISTA Rendezvous 2016 at Intertextile Shanghai – entrance hall

    INVISTA Rendezvous 2016 at Intertextile Shanghai – entrance hall

  • LYCRA® MOVES™ DENIM pavilion

    LYCRA® MOVES™ DENIM pavilion

  • Steve Stewart, Apparel Commercial Director, Greater China in front of the LYCRA® MOVES™ ATHLEISURE pavilion

    Steve Stewart, Apparel Commercial Director, Greater China in front of the LYCRA® MOVES™ ATHLEISURE pavilion

  • Visitors at the LYCRA® MOVES™ DENIM pavilion

    Visitors at the LYCRA® MOVES™ DENIM pavilion

  • Julien Born, Apparel EVP Eastern Region opening the LYCRA EXCHANGE™ dinner

  • LYCRA EXCHANGE™ dinner – INVISTA Apparel team

    LYCRA EXCHANGE™ dinner – INVISTA Apparel team

  • LYCRA EXCHANGE™ dinner – from left to right:  Julien Born – Eastern Region EVP, Jason Lee – Taiwan Commercial Manager, Jerry Lu – EVP of Reamou, Jack Hsueh – VGM of Reamou

    LYCRA EXCHANGE™ dinner – from left to right: Julien Born – Eastern Region EVP, Jason Lee – Taiwan Commercial Manager, Jerry Lu – EVP of Reamou, Jack Hsueh – VGM of Reamou

  • LYCRA EXCHANGE™ dinner – interactive stage performance

    LYCRA EXCHANGE™ dinner – interactive stage performance

  • LYCRA EXCHANGE™ dinner – interactive stage performance

    LYCRA EXCHANGE™ dinner – interactive stage performance

There was plenty to inspire them at the LYCRA® MOVES™ Athleisure and the LYCRA® MOVES™ Denim pavilions. Live fiber and fabric performance demonstrations using specially installed test equipment were a hot item with INVISTA experts on hand to enlarge on the benefits of different technology streams.

There was particular interest in the next generation of LYCRA® SPORT products and the new proprietary indexing system that grades compression and comfort factors more precisely than ever before – a significant time and cost-saving advance for designers and mills in developing complex garment constructions to meet consumer expectations in this fast-growing sector.

Both the Athleisure and Denim exhibits included fabrics and garments produced by INVISTA’s downstream partners. The latter featured a full range of product-enhancing fiber technologies – LYCRA® BEAUTY, LYCRA® dualFX®, and LYCRA® HYBRID – as well as COOLMAX® EcoMade and THERMOLITE® IR temperature control innovations.

It wasn’t all business, however. Leading mill customers and buyers got together in a more relaxed setting for the LYCRA EXCHANGE™ cocktail and dinner party, animated by professional models and dancers in garments that exemplified the good looks, comfort, fit and freedom of movement that everyone present could profit from.

The success of INVISTA Rendezvous 2016 with the participation of partners members in the LYCRA EXCHANGE™ program which supports Asian mills seeking higher value market positions was, above all, a reminder of how working together can create business advantage in growth market sectors.

For more information on LYCRA EXCHANGE™ CRM program, contact us.

Contacts

The LYCRA Company Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong