There was plenty to inspire them at the LYCRA® MOVES™ Athleisure and the LYCRA® MOVES™ Denim pavilions. Live fiber and fabric performance demonstrations using specially installed test equipment were a hot item with INVISTA experts on hand to enlarge on the benefits of different technology streams.
There was particular interest in the next generation of LYCRA® SPORT products and the new proprietary indexing system that grades compression and comfort factors more precisely than ever before – a significant time and cost-saving advance for designers and mills in developing complex garment constructions to meet consumer expectations in this fast-growing sector.
Both the Athleisure and Denim exhibits included fabrics and garments produced by INVISTA’s downstream partners. The latter featured a full range of product-enhancing fiber technologies – LYCRA® BEAUTY, LYCRA® dualFX®, and LYCRA® HYBRID – as well as COOLMAX® EcoMade and THERMOLITE® IR temperature control innovations.
It wasn’t all business, however. Leading mill customers and buyers got together in a more relaxed setting for the LYCRA EXCHANGE™ cocktail and dinner party, animated by professional models and dancers in garments that exemplified the good looks, comfort, fit and freedom of movement that everyone present could profit from.
The success of INVISTA Rendezvous 2016 with the participation of partners members in the LYCRA EXCHANGE™ program which supports Asian mills seeking higher value market positions was, above all, a reminder of how working together can create business advantage in growth market sectors.
For more information on LYCRA EXCHANGE™ CRM program, contact us.