Attendees from 20 mills learned about the performance benefits LYCRA® fiber, COOLMAX® and THERMOLITE® technologies add to socks. LYCRA® fiber is not one fiber, but a portfolio of over 200 fibers that can be customized to meet a need. As the most recognized synthetic fiber brand name in the world, LYCRA® fiber is known for its ability to deliver outstanding comfort, lasting fit and ease of movement to clothes—including socks. COOLMAX® technology offers moisture management that helps keep the wearer cool and dry, while THERMOLITE® technology provides lightweight insulation to keep the wearer warm without adding bulk.
Harness the power of INVISTA brands
INVISTA experts made presentations on topics ranging from its diverse product portfolio of well-known consumer brands, to what makes its products unique. This includes valuable services like giving customers access to innovations, trend insights, sourcing expertise, marketing support and much more. Guests were particularly interested in compression socks, which are in high demand, but many mills simply don’t have the expertise to develop the right yarns for it, or know how to measure it correctly. Unlike competing companies, INVISTA stands behind its products and is renowned for its world-class technical support that ensures consistent fiber quality throughout each stage of the production process.
INVISTA innovations bring people together
The event, which is one of many that INVISTA experts participate in each year, wrapped up with several Q&A sessions on knitting production challenges, which yarns to use for a particular sock type, and the fabric certification process that enables mills to use free LYCRA® brand hangtags to drive sales. This seminar demonstrated INVISTA’s ongoing commitment to the sock industry in Turkey and celebrated its role as an industry leader known for investing in innovation. Contact us today to see what we can do for your business.
LYCRA®, COOLMAX® and THERMOLITE® are trademarks of INVISTA.