News & Blog

Atelier GARDEUR to Launch Men’s SUPERFLEX Denim with LYCRA® XTRA LIFE™ fiber

Jan 11, 2017

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line will be made with LYCRA® XTRA LIFE™ fiber.

Arriving in stores in February 2017, SUPERFLEX jeans will combine a masculine and authentic denim look, with 30-60% stretch for amazing comfort and freedom of movement. Available in three colors, these jeans will deliver all-day comfort and added flexibility. The target consumer for SUPERFLEX jeans can cycle to work, sit at a desk all day, and still be ready for a night out on the town—all thanks to the unique properties that LYCRA® XTRA LIFE™ fiber adds to denim.

SUPERFLEX denim line by Atelier GARDEUR, made with LYCRA® XTRA LIFE™ fiber_main blog

In addition, Atelier GARDEUR will be launching SUPERFLEX COOLMAX® denim for Spring/Summer 2017. Delivering in March, this performance denim delivers the LYCRA® brand benefits already mentioned, but it will also transport moisture away from the body to help the wearer stay cool and dry on warm days.

LYCRA® and COOLMAX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Silvia Toledo North EMEA Denim Account Manager +34 93 237 92 84 Barcelona SPAIN