Arriving in stores in February 2017, SUPERFLEX jeans will combine a masculine and authentic denim look, with 30-60% stretch for amazing comfort and freedom of movement. Available in three colors, these jeans will deliver all-day comfort and added flexibility. The target consumer for SUPERFLEX jeans can cycle to work, sit at a desk all day, and still be ready for a night out on the town—all thanks to the unique properties that LYCRA® XTRA LIFE™ fiber adds to denim.
In addition, Atelier GARDEUR will be launching SUPERFLEX COOLMAX® denim for Spring/Summer 2017. Delivering in March, this performance denim delivers the LYCRA® brand benefits already mentioned, but it will also transport moisture away from the body to help the wearer stay cool and dry on warm days.
LYCRA® and COOLMAX® are trademarks of INVISTA.