News & Blog

SENSITIVE® FABRICS with LYCRA® SPORT technology for a new urban style

Jan 16, 2017

EUROJERSEY’S new SENSITIVE® FABRICS range for activewear and athleisure is powered by next generation LYCRA® SPORT technology. This successful partnership has resulted in a marketing concept featuring a gallery of stylish photos and a special tool (click here to download the brochure) dedicated to the fast-growing athleisure segment.

SENSITIVE® FABRICS with LYCRA® SPORT technology
  • SENSITIVE® FABRICS with LYCRA® SPORT technology
  • SENSITIVE® FABRICS with LYCRA® SPORT technology
  • SENSITIVE® FABRICS with LYCRA® SPORT technology
As one of the early adopters of LYCRA® SPORT technology, EUROJERSEY launched its new line at Outdoor Friedrichshafen Tradefair in July, but looks forward to showcasing it once again to an even larger audience at ISPO 2017 this February. 

The outstanding performance benefits the SENSITIVE® FABRICS range offers are particularly relevant for athleisure apparel, which is the “uniform” for this new lifestyle that women around the world are embracing. The athleisure woman is focused on her well-being. Comfort and performance matter to her, so she desires versatile fashions that support and promote her active lifestyle. 

SENSITIVE® FABRICS powered by LYCRA® SPORT creates athleisurewear and activewear that delivers a unique combination of lightness, muscle support and total freedom of movement. A variety of materials, colours and technologies are offered that can be translated into elegant, urban chic fashions with cutting edge appeal. 

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Edy Figini Hosiery / Lingerie / Underwear / Swimwear Marketing Account Manager +39-02-39202027 ITALY