News & Blog

NEXT CHOOSES LYCRA® BRAND FOR INNOVATIVE 360° JEAN RANGE

Jan 13, 2017

NEXT, a leading British retailer, has chosen LYCRA® fibre for a new collection of 4-way stretch jeans designed especially for women. The 360o Denim Collection recently launched in stores and online in a super skinny fit in seven colours. It’s being promoted with a consumer-facing video that highlights the features and benefits of this game-changing denim that fits like a dream.

It’s What’s Inside that Matters

The entire jean range features LYCRA® fibre in both the warp and the weft to create a high-stretch fabric that delivers a comfortable, custom-like fit and 360o flexibility. LYCRA® fibre gives the fabric an authentic denim look and feel while providing next generation performance. Even though it’s only been available a short time, the entire 360o line is already averaging 5-star reviews on NEXT’s website. To discover the range and buy it, click here to purchase from the UK and Ireland, and here from the USA.

The Future is Now

INVISTA is a leading innovator driving the evolution of performance denim. Its LYCRA® brand is renowned for creating new standards in denim, and for changing expectations and industry standards regarding what stretch fabrics can do. By using free branded hangtags, and collaborating to create a promotional video that communicates product benefits, NEXT is able to leverage LYCRA® brand equity to drive sales.

Jean Hegedus, global denim segment director at INVISTA said: “Denim’s appeal is universal and its popularity continues to grow as casual wear gains acceptance in new environments including the office. Consumers with active lifestyles are embracing this next generation of denim due to its versatility and all-day comfort. INVISTA is driving the future of denim and working with some of the world’s leading brands to offer consumers high performance and the latest technology to meet their needs.”

Harness the Power of the LYCRA® Brand

If you would like to learn how LYCRA® fibre innovations can help you create, differentiate and showcase high value products that drive sales, today.

LYCRA® is a trademark of INVISTA.

INVISTA Contacts

INVISTA Helen Latham Denim and RTW Marketing Account Manager UK