News & Blog

SWIMWEAR ATTITUDES Showcases Apparel Made with Sensitive® Fabrics Powered by LYCRA® Brand

Feb 17, 2017

The successful long-term partnership between EUROJERSEY, creator of Sensitive® Fabrics, and INVISTA, owner of the LYCRA® brand, has resulted in an innovative new co-branded communication tool. INVISTA developed Swimwear Attitudes, which has a travel and lifestyle magazine look, to support EUROJERSEY’s Sensitive® Fabrics Powered by LYCRA® brand. The swim line, which contains a high percentage of LYCRA® fibre, is recognized as a premium and innovative fabric that is preferred by many of the most iconic apparel brands worldwide.

SWIMWEAR ATTITUDES Showcases Apparel Made with Sensitive® Fabrics Powered by LYCRA® Brand

Sun, Surf & Sand Meet Cutting-Edge Innovation

Swimwear Attitudes interprets the “Thousand Souls of Contemporary Swimwear” through five different moods inspired by Sensitive® fabrics’ swimwear trends. The magazine’s elegant design suits the ten premium brands that are highlighted in the gallery: Arena, Banana Moon, Frida Querida, Gottex, Heidi Klein, Karla Colletto, LNDR, Maryan Mehlhorn, Sucrette, and Sunflair. Each apparel brand’s product shot is paired with an image of a glamorous travel destination inspired by the swimwear’s style. The 2-page spread also includes the appropriate LYCRA® brand logo, an explanation of the LYCRA® fibre technology used, and the benefits it offers consumers. The print version of Swimwear Attitudes is used by EUROJERSEY in its showroom and at trade shows, while the digital version will be distributed via the EUROJERSEY e-newsletter and on its social media channels.

Harness the Power of the LYCRA® Brand

LYCRA® fibre is not only the most recognized elastane fibre brand name in the world, but it’s also renowned for the outstanding technical and marketing support it provides its valued customers. If you would like to learn how LYCRA® fibre can help you move your business, contact your INVISTA marketing manager today.

LYCRA® is a trademark of INVISTA.

Contact Information

EUROJERSEY Spa Michela Delle Donne Head of Marketing +39-02-96654590 Via San Giovanni Bosco 260 Caronno Pertusella (VA) , 21042 ITALY


The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Senior Account Manager +39 02 3920 2027 Milan Italy