Sun, Surf & Sand Meet Cutting-Edge Innovation
Swimwear Attitudes interprets the “Thousand Souls of Contemporary Swimwear” through five different moods inspired by Sensitive® fabrics’ swimwear trends. The magazine’s elegant design suits the ten premium brands that are highlighted in the gallery: Arena, Banana Moon, Frida Querida, Gottex, Heidi Klein, Karla Colletto, LNDR, Maryan Mehlhorn, Sucrette, and Sunflair. Each apparel brand’s product shot is paired with an image of a glamorous travel destination inspired by the swimwear’s style. The 2-page spread also includes the appropriate LYCRA® brand logo, an explanation of the LYCRA® fibre technology used, and the benefits it offers consumers. The print version of Swimwear Attitudes is used by EUROJERSEY in its showroom and at trade shows, while the digital version will be distributed via the EUROJERSEY e-newsletter and on its social media channels.
Harness the Power of the LYCRA® Brand
LYCRA® fibre is not only the most recognized elastane fibre brand name in the world, but it’s also renowned for the outstanding technical and marketing support it provides its valued customers. If you would like to learn how LYCRA® fibre can help you move your business, contact your INVISTA marketing manager today.
LYCRA® is a trademark of INVISTA.