It was an opportunity for INVISTA to emphasise its commitment to supporting the domestic growth of its customers and helping them exploit India’s potential as a fast-growing export hub. The business partnership with SmarText launched last year has improved local access to a wide range of fiber and fabric innovations and opens up new joint marketing possibilities.
The event agenda also focused on global market trends and developments, in particular, evidence of significant shifts in consumer demand away from price to garment performance in most regions. As a result, fabrics that combine long-lasting comfort with truly differentiating performance characteristics were of growing importance to retailers and international brands.
Indian-based suppliers had shown high interest in the value-adding benefits of LYCRA® BEAUTY branded fabrics for denims and trousers and the innovation potential of LYCRA® HYBRID, LYCRA® dualFX® and LYCRA® T400® technologies across a range of outerwear categories.
In all, there was plenty for the trade audience at The Mumbai Lalit Hotel to reflect on.
There is huge local demand for denim innovation, for example, and the consumer appeal of the benefits of fabrics made with COOLMAX® brand technologies in India’s predominantly hot and humid climate is obvious.
INVISTA’s knowledge of export markets helps exporters to pin-point business growth opportunities. International awareness of the LYCRA® brand, as well as the COOLMAX® and THERMOLITE® brands is a unique short-cut to connecting with consumers in every region.