Trends Designed to Inspire
The theme of LYCRA® Brand’s trend forecast for 2018 is I Am Every Woman. You can see these seven cutting-edge trends brought to life through an inspiring capsule collection on display at stand LC43. Each exciting new trend demonstrates the brand’s expertise with fibre technologies that are used to create stylish, high-performance active and bodywear for the innerwear market. Buyers can visit the LYCRA® stand to discover the technology behind the brand and develop a greater understanding of the benefits LYCRA® fibre can bring to the end consumer.
A New Segment Presents New Opportunities
“The addition of the athleisure platform, which is projected to keep growing, offers exciting opportunities for intimates and bodywear brands to expand their business,” said Claire O’Neill, Intimate Apparel & Swimwear Marketing Manager at INVISTA. “We are looking forward to presenting new trends at MODA that feature some of our most advanced technologies to date.”
To visit the LYCRA® brand at MODA, complete your online registration here. If you are unable to attend the show, or can’t wait to see our 2018 trend forecast for bodywear and swimwear, click here for a sneak peek.
LYCRA® is a trademark of INVISTA.