News & Blog

INVISTA to Present LYCRA® MOVES™ Athleisure Seminar at Pure London

Feb 03, 2017

Pure London is a leading biannual trend-inspired fashion trade show in the UK that attracts thousands of buyers each year. Saturated Soul is the theme of AW17 edition, which is being held 12 – 14 February 2017 at Olympia London. The exhibition features exhibitors from over 700 brands (ranging from emerging to iconic), must-see catwalk shows, and insightful seminars presented by key industry speakers.

INVISTA to Present LYCRA® MOVES™ Athleisure Seminar at Pure London

Athleisure is What’s Hot in Activewear

Simon Whitmarsh-Knight, INVISTA’s EMEA Director of Activewear and Outdoor Apparel, is one of the industry leaders invited to present a seminar at the show. On Monday, 13 February, from 11:15 to 11:45, you are invited to attend his LYCRA® MOVES Athleisure workshop. His seminar will present an overview of the segment, provide insights on the target consumer, and reveals the must-have technologies that are necessary to deliver the comfort, performance and fit she desires in her apparel.

How to Attend Pure London

Pure London registration is free and is available online. Don’t miss the opportunity to gain insights into the ever-growing athleisure trend. If you can’t attend the show, but would like to learn more about athleisure, read this article and contact your INVISTA marketing manager for details.

LYCRA® is a trademark of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Director, Activewear and Outdoor - EMEA +41 22 770 4035