Athleisure is What’s Hot in Activewear
Simon Whitmarsh-Knight, INVISTA’s EMEA Director of Activewear and Outdoor Apparel, is one of the industry leaders invited to present a seminar at the show. On Monday, 13 February, from 11:15 to 11:45, you are invited to attend his LYCRA® MOVES Athleisure workshop. His seminar will present an overview of the segment, provide insights on the target consumer, and reveals the must-have technologies that are necessary to deliver the comfort, performance and fit she desires in her apparel.
How to Attend Pure London
Pure London registration is free and is available online. Don’t miss the opportunity to gain insights into the ever-growing athleisure trend. If you can’t attend the show, but would like to learn more about athleisure, read this article and contact your INVISTA marketing manager for details.
LYCRA® is a trademark of INVISTA.