News & Blog

SWIMWEAR ANYWHERE AND LYCRA® XTRA LIFE™ MAKE A SPLASH WITH AN AMAZING FIT AND LONGER LASTING STYLES

Feb 28, 2017

Swimwear Anywhere, Inc. has introduced sophisticated swimwear for brands Beach House and Coco Reef that incorporates LYCRA® XTRA LIFE™ fiber for a lasting fit and provides protection against numerous external elements such as chlorine, sunscreen and heat. A major trend in the swimwear industry today is the integration of performance fibers for added functionality.

“We are excited about the Beach House and Coco Reef swimwear collections with LYCRA® XTRA LIFE™ fiber. Our focus is to continuously deliver the quality, trends and selection our loyal customers have come to expect. Swim fabrics with LYCRA® XTRA LIFE™ fiber help us achieve our goals,” says Jeremy Tongish, Director of Merchandising for Swimwear Anywhere, Inc.

Fabrics with LYCRA® XTRA LIFE™ fiber resist bag and sag due to pool water exposure better than swimsuits made from fabric with generic elastane. LYCRA® XTRA LIFE™ fiber is an extraordinary technology that allows swimwear to last up to 10 times longer than those that contain an ordinary elastane.

“The valuable collaboration with Swimwear Anywhere and the inclusion of LYCRA® XTRA LIFE™ fiber technology in their Coco Reef and Beach House collections gives women the confidence to go ahead and make a splash in their swimwear. These brands truly communicate how durability is just as important as a fashionable look,” says Pattie Ficorilli, INVISTA's North America Marketing Manager for Swimwear.

BEACH HOUSE & COCO REEF

Beach House swimwear is a polished, contemporary lifestyle swimwear brand for the everyday woman. Styles include tailored tankinis, refined swim skirts, and modern one-piece swimsuits. The collection features nautical-inspired swimwear in contrasting colors with true Americana designs.

Coco Reef is a collection of lush, glamorous, quality women’s bra-sized swimwear. The brand offers sophisticated swimsuits that accentuate and flatter curves for women wearing cup sizes C, D, DD, E, and F. The collection features timeless swimsuit styles including fashion-forward one-piece swimsuits, chic and supportive bikini tops, and trendy tankinis. Coco Reef contouring swim bottoms are designed in a variety of shapes; from modest swim skirts to figure-flattering bikini bottoms.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.