News & Blog

BREDDY’S Crossover Pants Win ISPO Brandnew Award

Mar 13, 2017

ISPO Munich, the world´s largest sports trade show for the sports business, has presented BREDDY’S with its 2017 ISPO Brandnew Award in the athleisure category. Founded in 2015, the Austrian start-up was recognized for its fashionable new crossover pants that are designed to be functional and high-tech. This is the second consecutive year that ISPO award-winning apparel features an INVISTA fibre innovation. Crossover pants feature LYCRA® EASY SET technology to preserve the soft hand of natural fibres and deliver controlled elasticity for enhanced comfort and an amazing fit.

BREDDY’S Crossover Pants Win ISPO Brandnew Award

Perfect for Every Day & Any Occasion

With its unique brand concept, BREDDY’S sets the athleisure apparel bar high. These versatile Crossover trousers are designed to be worn by men and women as they shift between athletic and leisure time activities throughout their day. The pants offer wide range of motion that makes it easy to transition between cycling, working at the office, walking, and relaxing at home. Available in five different styles, as well as different colors, BREDDY’S crossover pants feature innovative fibres that deliver comfort and performance benefits typically seen in activewear. The trousers are breathable, water and dirt-repellent, climate-regulating, ergonomic, machine washable and quick drying.

"We are very pleased that our product has been so well received and understood by our customers. The idea originates from my wife and myself and we have now opened the crossover trousers segment. There is currently nothing comparable on the European market. Considering our personal commitment to this project and how we are aware of having realized an outstanding product, we are very excited about the ISPO Brandnew Award," says Claus Bretschneider, CEO of BREDDY’S.

Keeping Sustainability in Mind

In an overcrowded marketplace, BREDDY’S has been able to make a name for itself in a short time by embracing cutting-edge innovation and sustainability. The longer people wear a garment and keep it out of a landfill, the more sustainable it is. That is why BREDDY’S is focused on creating high-quality, long-lasting apparel with timeless style. Sustainability and quality also factored into the fibres selected. The crossover pants feature the innovative Bio-based yarn EVO® by FULGAR, made from castor oil, and LYCRA® EASY SET technology, which helps save energy during processing due to its low temperature heat-setting properties. FULGAR is also an authorised distributor of LYCRA® fibre in Europe.

Where to Find Them

BREDDY’S crossover pants are available at the BREDDY’S store (Brühlerstraße 12, 2340 Mödling, Lower Austria) and online. They are also on sale through selected retail partners online and in stores, very soon through Amazon PRIME as well as at special events and trade fairs. Prices range from 129€ to 169€.

For more information on LYCRA® fibre innovations and technology solutions for athleisure and more sustainable apparel, contact your INVISTA marketing manager.

LYCRA® is a trademark of INVISTA.

Contact Information

BREDDYS GmbH Daniela Botter Company referent +43 2236 864923 Kaiserin-Elisabeth Straße 20/3 2340 Mödling Austria
FULGAR Alan Garosi Marketing Manager +39 0376 779900 Strada Casaloldo, 55 46042 Castel Goffredo ITALY

Contacts

The LYCRA Company Huw Williams Director, Activewear and Outdoor - EMEA +41 22 770 4035