Inspiration Drives Innovation
In recent years, Philippe Matignon has expanded its fashion collection to include tights with its innovative seamless bodice. A critical component of the collection is the use of LYCRA® fiber in the garment’s construction. It was selected for its ability to provide the highest level of comfort and freedom of movement.
In-Store Promotion Drives Sales
At La Rinascente, Italy’s iconic luxury department store, Philippe Matignon and LYCRA® brand co-sponsored a week-long promotion during the holiday shopping season. Throughout the store, brochures and sign boards promoted Philippe Matignon’s tights and communicated the unique benefits of LYCRA® fiber. While a wide range of the brand’s tights were on display in the hosiery department, the highlight of the event was the new seamless collection.
LYCRA® is a trademark of INVISTA.