News & Blog

Philippe Matignon Launches the World’s First-Ever Seamless Tights

Mar 07, 2017

Philippe Matignon, a Goldenlady Group brand of high-end socks and tights distributed in the best specialized retail shops and department stores, has developed and patented a revolutionary new product: completely seamless tights. Consumer research showed that women still desired even greater comfort when wearing tights. This ground-breaking innovation by Philippe Matignon gives every woman a feeling of absolute freedom and comfort, and enhances her femininity.

  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights
  • Philippe Matignon Introduces Groundbreaking New Seamless Tights

Inspiration Drives Innovation

In recent years, Philippe Matignon has expanded its fashion collection to include tights with its innovative seamless bodice. A critical component of the collection is the use of LYCRA® fiber in the garment’s construction. It was selected for its ability to provide the highest level of comfort and freedom of movement.

In-Store Promotion Drives Sales

At La Rinascente, Italy’s iconic luxury department store, Philippe Matignon and LYCRA® brand co-sponsored a week-long promotion during the holiday shopping season. Throughout the store, brochures and sign boards promoted Philippe Matignon’s tights and communicated the unique benefits of LYCRA® fiber. While a wide range of the brand’s tights were on display in the hosiery department, the highlight of the event was the new seamless collection.

LYCRA® is a trademark of INVISTA.

Contacts

The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Senior Account Manager +39 02 3920 2027 Milan Italy