THE TECHNOLOGY BEHIND THE INNOVATION
The finest products start with the best ingredients. "Collant Sneakers" feature a specially designed sole that utilises Q-SKIN® technology, which includes silver ions to help regulate perspiration and prevent odours. CALZEDONIA® brand’s uncompromising quest for excellence also led the firm to select LYCRA® fibre to add lasting comfort, fit and flexibility to these tights. When standard tights are worn with sneakers they are prone to slipping and laddering. "Collant Sneakers" feature an innovative construction technique that reinforces the heel to prevent this from happening.
SINGULAR TIGHTS CALL FOR A UNIQUE TRAINER
To celebrate its exciting new range of "Collant Sneakers", CALZEDONIA® has chosen innovative French sneaker brand MR MONKIES as its partner. Created two years ago, this small company offers big style with its line of customisable trainers for kids and adults. This innovative concept offers infinite design possibilities and enables consumers to unleash their inner artist and wear their own creations again and again. MR MONKIES No5 white sneakers have a special coating that acts as a blank canvas and comes with an artist’s kit of seven pens and an eraser/rubber. Each pair can be personalised whenever and however you wish. MR MONKIES also offers a STUDIO line that allows people to submit a photo or drawing and an artist will transcribe their request. The COLLECTION line has a new theme every week and artists sell their creations on the brand’s website
LAUNCH CELEBRATION PROMOTES CREATIVITY
CALZEDONIA® held a special event on 14 March in its Paris boutique to promote its new collection of "Collant Sneakers". Organised in collaboration with MR MONKIES and LYCRA® brand, the celebration promoted creativity and freedom of expression. Exceptional artists and illustrators employed their talents to bring unique pieces of art to life on trainers for lucky participants. Selected sneakers created during the event were exhibited in CALZEDONIA® boutiques across France. Participating store windows were transformed into art galleries showcasing the winning combination of "Collant Sneakers" and MR MONKIES trainers featuring customised creations.
LYCRA® is a trademark of INVISTA.