News & Blog

CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS

Apr 10, 2017

Italian legwear and beachwear brand CALZEDONIA® is expanding its range of recently launched "Collant Sneakers" featuring LYCRA® fibre. Designed to be worn with trainers, the line now includes new polka dot and 30 denier styles for spring, in addition to the previously released 50 denier style. Combined with a matte velvet appearance for depth of colour, these tights are a clever and irresistible innovation for all trainer junkies! This unique product is made possible by innovations including LYCRA® fibre.

CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS
  • CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS

    Special launch event in Paris boutique, in collaboration with MR MONKIES and the LYCRA® brand. ©2017 INVISTA / Emmanuele Sardella

  • CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS

    Artists and bloggers were invited to a creative workshop sponsored by the LYCRA® brand. ©2017 INVISTA / Emmanuele Sardella

  • CALZEDONIA INTRODUCES THE WORLD’S FIRST SNEAKER TIGHTS

    Illustrators bring their touch to make MR MONKIES' trainers unique. ©2017 INVISTA / Emmanuele Sardella

  • CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS

    Spread the news! ©2017 INVISTA / Emmanuele Sardella

  • CALZEDONIA INTRODUCES THE WORLD’S FIRST SNEAKER TIGHTS

    Master pieces were exhibited in CALZEDONIA® boutiques across France. Available for purchase on MR MONKIES.com. ©2017 INVISTA / Emmanuele Sardella

  • CALZEDONIA INTRODUCES THE WORLD’S FIRST SNEAKER TIGHTS

    Buy the new CALZEDONIA® "Collant Sneakers" collection with LYCRA® fiber. Available on calzedonia.com ©2017 INVISTA / Emmanuele Sardella

THE TECHNOLOGY BEHIND THE INNOVATION

The finest products start with the best ingredients. "Collant Sneakers" feature a specially designed sole that utilises Q-SKIN® technology, which includes silver ions to help regulate perspiration and prevent odours. CALZEDONIA® brand’s uncompromising quest for excellence also led the firm to select LYCRA® fibre to add lasting comfort, fit and flexibility to these tights. When standard tights are worn with sneakers they are prone to slipping and laddering. "Collant Sneakers" feature an innovative construction technique that reinforces the heel to prevent this from happening.

SINGULAR TIGHTS CALL FOR A UNIQUE TRAINER

To celebrate its exciting new range of "Collant Sneakers", CALZEDONIA® has chosen innovative French sneaker brand MR MONKIES as its partner. Created two years ago, this small company offers big style with its line of customisable trainers for kids and adults. This innovative concept offers infinite design possibilities and enables consumers to unleash their inner artist and wear their own creations again and again. MR MONKIES No5 white sneakers have a special coating that acts as a blank canvas and comes with an artist’s kit of seven pens and an eraser/rubber. Each pair can be personalised whenever and however you wish. MR MONKIES also offers a STUDIO line that allows people to submit a photo or drawing and an artist will transcribe their request. The COLLECTION line has a new theme every week and artists sell their creations on the brand’s website

LAUNCH CELEBRATION PROMOTES CREATIVITY

CALZEDONIA® held a special event on 14 March in its Paris boutique to promote its new collection of "Collant Sneakers". Organised in collaboration with MR MONKIES and LYCRA® brand, the celebration promoted creativity and freedom of expression. Exceptional artists and illustrators employed their talents to bring unique pieces of art to life on trainers for lucky participants. Selected sneakers created during the event were exhibited in CALZEDONIA® boutiques across France. Participating store windows were transformed into art galleries showcasing the winning combination of "Collant Sneakers" and MR MONKIES trainers featuring customised creations.

LYCRA® is a trademark of INVISTA.

Contacts

The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Senior Account Manager +39 02 3920 2027 Milan Italy