Based on attendee feedback, this year INVISTA will host brief workshops that will provide more information on its sock technologies, and explain how the company upholds its quality standards. INVISTA branded technologies for socks will be showcased by models wearing samples of each forecasted trend during a runway show. The fashion show’s emcee will explain each trend and discuss the technologies used as each pair of socks takes its turn on the catwalk.
Technologies Designed to Optimize Performance
Following are a few of the INVISTA branded technologies that will be featured in sock samples worn on the runway and on display outside the hall. Each innovation adds features and performance benefits to socks that consumers desire:
- - LYCRA® BLACK technology provides durable true black color with no grin-through or glitter
- - LYCRA® ENERGIZE™ technology provides graduated compression to help feet feel energized
- - LYCRA® SOFT COMFORT technology gives sock tops a soft and comfortable stretch
- - LYCRA® SPORT technology delivers premium foot-hugging stretch and recovery
- - COOLMAX® technology helps keep feet cool and dry when working out, or in warm weather
- - THERMOLITE® technology is engineered to keep feet warm in cold temperatures
If you are in the sock industry in Turkey, you won’t want to miss this event! Each live presentation will be simultaneously translated from English to Turkish.
LYCRA®, COOLMAX® and THERMOLITE® are trademarks of INVISTA.