Innovation in the Making
The LYCRA® brand booth, with its simple and streamlined design and creative lighting, attracted high traffic thanks to its vivid mood and high-tech feel. Once inside, visitors enjoyed the wide variety of intimate apparel on display, as well as the athleisure concept garments made with different LYCRA® fiber technologies. The entire collection generated a lot of interest from domestic brands in China.
Profound Insights & Expert Analysis of Industry Trends
INVISTA is highly regarded as an industry leader, and is known for developing in-depth market insights backed by proprietary research. That’s why SIUF invited Steve Stewart, INVISTA’s Business Commercial Director of Greater China, to deliver a presentation entitled, "Market Research Report: Chinese Consumers' Expectations of the Bra." The topic related to the show’s theme: “New trends, New Technology, New Materials.” He talked about the pain points Chinese women are experiencing with existing bras, their expectations for the perfect bra, and what INVISTA is working on to help provide the solution.
Gorgeous Catwalk, Compelling Fashion Interpretation
INVISTA partnered with seven China underwear brands (Maniform, Cosmo Lady, Lightness, SHCER, Qiaoer Tingting, Diztie and Linximeng ) to present a spectacular intimate apparel catwalk show to a captivated audience of 800 industry professionals. The show presented the “I Am Every Woman” capsule collection that showcased four forecasted trends: OPTIMIZED SELF, FLAWLESS ME, MOST FEMININE ME, and THE REBEL IN ME. Each stylish trend was brought to life by cutting-edge LYCRA® fiber technologies. The collection paid tribute to the diverse world of women, as well as their need for specific underwear for different occasions and each stage of life. Catwalk attendees witnessed a perfect integration of fashion, lifestyle, beauty united by LYCRA® fiber’s technological innovations.
Over the years, INVISTA has participated in the world’s major fabric and apparel trade shows, and continues to introduce innovative technologies and products that aim to refashion the fashion industry. By participating in the Shenzhen International Brand Underwear Fair, INVISTA hopes to grow the local underwear industry in China by providing the latest ideas and innovative concepts. For more details and industry updates, please scan the QR code to follow our Chinese Wechat (INVISTA_AAT).