News & Blog

LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

May 22, 2017

INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”

Leonisa® and LYCRA® Fiber Team Up to Promote “A Little Magic”

Getting Social

The selected influencers are bloggers and fashionistas with a large and dedicated social media following across multiple platforms. In sponsored posts, each influencer models a “going out” look and describes #TheMagicBehindYourLook: Leonisa® shapewear powered by LYCRA® fiber. The post links to the Leonisa® shapewear page and encourages purchases by including a 20% off coupon code (LYCRA).

Discover the LYCRA® Fiber Advantage

When you select LYCRA® fiber for your collections you can also enjoy the benefits of outstanding marketing support. With 90% global brand awareness, an unmatched portfolio of cutting-edge innovations, and world-class technical support, now is the perfect time to consider LYCRA® fiber. Contact your INVISTA marketing manager to learn more.

Contacts

The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE