The selected influencers are bloggers and fashionistas with a large and dedicated social media following across multiple platforms. In sponsored posts, each influencer models a “going out” look and describes #TheMagicBehindYourLook: Leonisa® shapewear powered by LYCRA® fiber. The post links to the Leonisa® shapewear page and encourages purchases by including a 20% off coupon code (LYCRA).
Discover the LYCRA® Fiber Advantage
When you select LYCRA® fiber for your collections you can also enjoy the benefits of outstanding marketing support. With 90% global brand awareness, an unmatched portfolio of cutting-edge innovations, and world-class technical support, now is the perfect time to consider LYCRA® fiber. Contact your INVISTA marketing manager to learn more.