News & Blog


Jun 12, 2017

On May 18, INVISTA held its 2017 LYCRA® fibre Legwear Seminar in Yiwu, China, the unofficial capital of the Chinese hosiery knitting business. The event’s theme of “LYCRA® MOVES INGENUITY,” emphasized the innovative attitude of the LYCRA® brand, which presented inspirational new ideas, innovations and market insights to invited guests from key mills, brands and retailers in the Chinese market.

INVISTA presented four innovations during the event:

In addition to learning about these exciting innovations, knowledge sharing sessions also took place. INVISTA shared its integrated mobile campaign, “The Difference that Makes the Difference” with the audience. Created exclusively for the Chinese market, this campaign was designed to raise consumer brand awareness and create a positive brand association through engaging and shareable micro-film content that’s perfect for social media.

Revealing Chinese hosiery market insights were provided by guest speaker Martin Suen, Chairman, China Hosiery & Socks Professional Committee of the China Knitting Industry Association, and President, Shanghai EIKO Textile. Mr. Suen asserted that competing in an ongoing price war is not a sustainable business practice. He explained that the key to outperforming the competition and winning in the global marketplace today is to work with strong suppliers to develop good quality products. These products need to be innovative and feature benefits consumers are looking for like anti-laddering. He also stressed the importance of continuous innovation in order to differentiate your products in the overcrowded marketplace of hosiery brands and retailers.

The day concluded with a marvelous presentation of ‘17/‘18 hosiery trends brought to life in a stunning catwalk show.

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The LYCRA Company Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong