News & Blog

Bra Breakthrough at Interfilière Paris

Jul 08, 2017

Most people in the intimate apparel business agree that growing consumer preference for casual bras is a big market opportunity – but one that poses special challenges for designers. The so-called ‘casualization’ of this garment category blurs traditional segmentation lines and calls for a new approach to optimizing support, shaping and comfort.

LYCRA® Bra Fabric Finder™ offers exactly that. As preference for more deconstructed and more versatile bras grows, the quality and performance of the fabric becomes even more critical, and this new proprietary index enables designers to readily identify and source materials that match their ideas of what consumers are looking for.

The concept is simple and straightforward. Designers specify where they want to position new products on a casualization scale that ranges from active comfort through everyday wear to leisure garments with minimum support. At another level, they can opt for natural shaping or more defined curves.

Based on their input, LYCRA® Bra Fabric Finder™ identifies mill products that most precisely match these characteristics. The quality and performance attributes of every fabric proposed is certified by The LYCRA Company, and delivers a mix of benefits offered by LYCRA® W , LYCRA® SOFT COMFORT®, LYCRA® COOLING , LYCRA® BLACK technologies and other relevant fiber technologies.

Visitors to Interfilière Paris (July 8-10) can learn about the growth of demand for casualization and about this innovative response to meeting the preferences of more and more women at the LYCRA® Casual Bra Café. They can also view a specially assembled 24-piece casual bra concept collection showcasing the creative and technical capabilities of some of the world’s leading mill suppliers.

INVISTA launches the LYCRA® Bra Fabric Finder™ – a new short-cut to consumer satisfaction

Interested in the full story of the LYCRA® BRA FABRIC FINDER™ concept and how it can boost your business? Contact us.


The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE