News & Blog

LYCRA® 3D TECHNOLOGY RELAUNCHES WITH INNOVATIVE 188C FIBRE

Jul 28, 2017

LYCRA® fiber, the original elastane brand, revolutionized the legwear segment when it added lasting comfort, fit and freedom of movement to hosiery and socks in the early 60’. Now, the brand is taking luxury hosiery to the next level with the insights-driven relaunch of LYCRA® 3D technology.

LYCRA® 3D TECHNOLOGY RELAUNCHES WITH INNOVATIVE 188C FIBRE

How to Meet Consumer Expectations

When it comes to premium hosiery, today’s women want it all! You can depend on LYCRA® 3D technology to meet consumer expectations for a flawless, uniform appearance, a wonderfully soft touch, a lasting 3D fit and comfort, exceptional elasticity and shape retention, and all-important durability. The LYCRA® 3D construction process makes this possible. Covered or bare, specially-engineered fiber is incorporated into hosiery by knitting it into every stitch of every course in the leg and panty section, which results in tights that are easy to put on and a dream to wear.

A New Era of Luxury Hosiery Has Arrived

First launched in 1994, new and improved LYCRA® 3D technology now features LYCRA® 188C fiber, which is specially developed for legwear applications that require greater steam-settability than standard elastane. This new polymer delivers superior performance including an improved response to heat during the boarding process, and it retains elasticity after heat treatment and during use.

Gain a Leg Up on the Competition

LYCRA® 3D technology creates luxury hosiery that offers an important point of differentiation that competing fibers can’t match. Hosiery can now appear closer to its actual size when laid out on a counter thanks to enhanced thermal memory. Achieving the best visual dimension not only gives hosiery a more premium appearance, but it also helps consumers visualize how the garment will look on their legs.

LYCRA® 3D TECHNOLOGY RELAUNCHES WITH INNOVATIVE 188C FIBER

Harness the LYCRA® Brand Power

Did you know 89% of consumers worldwide would choose a LYCRA® branded product over one without the LYCRA® logo*? When you select LYCRA® fiber for your legwear collections, you will receive unrivalled marketing and technical support designed to help drive sell-through of your products. Contact The LYCRA Company marketing manager to learn more about the science and technology behind new and improved LYCRA® 3D technology.

LYCRA® is a trademark of The LYCRA Company.

Source: 2012 Strategic Insights Global Brand Tracking, Women 18-49

Contacts

The LYCRA Company Jenifer Strong North America SR. Marketing Account Manager (Hosiery) +1 302.290.6216 USA
The LYCRA Company Jane Gwyther EMEA Senior Account Manager (Legwear) +44 (0) 7785 574 975 UK