The Awards were established in 1983 to stimulate the quality of trade print advertising. The panel of judges assesses work from three perspectives: originality and creativity; the quality of information communicated; and insightful use of media. In this case, 630 campaigns were nominated and 19 won awards.
In every case, it has proved a versatile platform for a wide range of joint advertising and promotional activities featuring both trade partners and consumer brands and retailers. A range of themed merchandising materials including hang tags is available to communicate the look-good, feel-good benefits of LYCRA® fiber in quality products at point of sale.