News & Blog

Incentive award

Jul 24, 2017

The LYCRA® MOVES YOU™ brand campaign was awarded the Incentive Prize at the Senken Awards ceremony held in Tokyo on June 2nd. The ceremony honours the best and brightest advertising to appear in the prestigious Senken Shimbun trade publication in the course of the preceding twelve months.

The Awards were established in 1983 to stimulate the quality of trade print advertising. The panel of judges assesses work from three perspectives: originality and creativity; the quality of information communicated; and insightful use of media. In this case, 630 campaigns were nominated and 19 won awards.

In every case, it has proved a versatile platform for a wide range of joint advertising and promotional activities featuring both trade partners and consumer brands and retailers. A range of themed merchandising materials including hang tags is available to communicate the look-good, feel-good benefits of LYCRA® fiber in quality products at point of sale.

The Senken Award was presented to Toray Opelontex, INVISTA’s business partner in Japan. For more on Toray click here.

Click here for more on the LYCRA® MOVES YOU™ consumer campaign and how our LYCRA® MOVES YOUR BUSINESS trade campaign can benefit yours.