TEX sport bras feature LYCRA® SPORT technology, which is scientifically engineered to deliver lasting comfort, fit and support to stretch activewear. Carrefour selected fabrics made with this technology because it offered targeted support that can be customized to suit a wide range of sports and activities. LYCRA® SPORT technology also offers exceptional freedom of movement, which is critical to optimizing an athlete’s performance.
The Athleisure Effect
The colourful and versatile TEX SPORT bra collection is designed to appeal to athletes and active consumers, as well as the growing number of athleisure consumers. While this line is designed for sports, it’s important to remember that many consumer buy sport bras for leisure wear. In fact, 41% of consumers buy sport bras for non-sport use in the U.S.*
Unparalleled Marketing Support
INVISTA and CARREFOUR have joined forces to promote TEX brand’s new line of sport bras to consumers. Customized co-branded POS materials communicate the benefits of LYCRA® SPORT technology in stores and in their apparel catalog. TEX sport bras will be available exclusively in France end of August 2017.
LYCRA® is a trademark of INVISTA.
* Source: NPD, USA, 2016.