News & Blog

Introducing TEX Sport bras featuring LYCRA® SPORT technology

Aug 29, 2017

Carrefour, one of the largest hypermarket chains in the world, has selected LYCRA® SPORT technology to add comfort and performance to its new line of TEX brand sport bras. TEX is the chain’s leading brand and it spans virtually every garment category. The goal of the TEX brand is to deliver high quality, stylish fashions at budget-friendly prices.
 
Carrefour TEX Sport Bras Featuring LYCRA® SPORT Technology
Customization through Innovation

TEX sport bras feature LYCRA® SPORT technology, which is scientifically engineered to deliver lasting comfort, fit and support to stretch activewear. Carrefour selected fabrics made with this technology because it offered targeted support that can be customized to suit a wide range of sports and activities. LYCRA® SPORT technology also offers exceptional freedom of movement, which is critical to optimizing an athlete’s performance.

The Athleisure Effect

The colourful and versatile TEX SPORT bra collection is designed to appeal to athletes and active consumers, as well as the growing number of athleisure consumers. While this line is designed for sports, it’s important to remember that many consumer buy sport bras for leisure wear. In fact, 41% of consumers buy sport bras for non-sport use in the U.S.*

Unparalleled Marketing Support

INVISTA and CARREFOUR have joined forces to promote TEX brand’s new line of sport bras to consumers. Customized co-branded POS materials communicate the benefits of LYCRA® SPORT technology in stores and in their apparel catalog. TEX sport bras will be available exclusively in France end of August 2017. 

LYCRA® is a trademark of INVISTA.

* Source: NPD, USA, 2016.
 

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Edy Figini Hosiery / Lingerie / Underwear / Swimwear Marketing Account Manager +39-02-39202027 ITALY