News & Blog

LIEBAERT ENTERS THE AO MARKET BACKED BY THE POWERFUL PERFORMANCE OF LYCRA® SPORT TECHNOLOGY

Sep 05, 2017

Liebaert, a leading family-owned fabric mill based in Belgium, is renowned for its manufacturing excellence and savoir-faire in the intimate apparel sector. Now the firm has entered the highly competitive activewear and athleisure segments for the first time with its new NanoStitch® Comfort Technology line. This collection of premium, high-performance fabrics is powered by next generation LYCRA® SPORT technology.
NanoStitch® Fabrics by Liebaert

LYCRA® SPORT technology is engineered to deliver exceptional comfort, fit and support to stretch activewear. This innovation enables Liebaert to create fabrics with attributes that can be tailored to fit a garment’s end use, which helps to optimize the wearer’s athletic performance. As a newcomer to the Active Outdoor (AO) category, Liebaert knew it would need a unique point of differentiation to stand out from long-established mills. That’s why the firm looked to INVISTA innovations for a solution.

Introducing NanoStitch® Fabrics for Activewear

In order to help top brands and retailers select the perfect fabric for a specific activity, the NanoStitch® collection has three offerings designed to meet the demanding comfort and compression requirements of consumers buying sportswear today:
 Active – Perfect for garments that require breathability, four-way stretch, and limited compression without constriction (e.g. yoga pants, running gear and underwear) 
Air – Created by the most delicate fine-gauge knitting machines in the world, consumers will enjoy this fabric’s incredible lightness, soft touch, light compression and unparalleled “second-skin” feel
Extreme –Engineered to help optimize athletic performance by offering maximum compression and premium comfort

Each NanoStitch fabric is produced on the finest warp knitting machines in the world and can be enhanced by additional technologies designed to keep athletes and active consumers warm, cool, odor-free, or comfortably supported thanks to even greater compression for high-intensity activities.

NanoStitch® collection by Liebaert

A Heritage of Innovation 


For a firm that’s been run by four generations of forward-thinking entrepreneurs, this strategic move into the AO market is a natural progression. Founded in 1887, Liebaert has a history of embracing the latest technologies and innovations in order to create the finest quality warp knit fabrics made in Europe. 

Back in 1965, Liebaert became one of the first fabric mills in the world to knit LYCRA® fibre. 
Fast forward to 2013 and the firm’s first NanoStitch® line for shapewear debuted. Backed by LYCRA® BEAUTY technology, this successful line creates fabrics that deliver the perfect mix of shaping performance and lasting comfort. The experience and technical know-how gained from creating super fine lingerie fabrics laid the groundwork for Liebaert’s smooth transition into producing high-performance fabrics for athleisure and sportswear. 

Liebaert production site

Making the Jump to Sportswear

The firm has invested in people, equipment and a new website to support the NanoStitch® technology launch for the AO segment. According to Mathieu Liebaert, 5th Generation and Marketing Manager at Liebaert: “We believe there is no better place in Europe to source high-performance warp knit fabrics than Liebaert. Since today’s sourcing leaders are making fabric selections year-round, it made sense for us to invest in a completely new website that is search engine optimized to help potential customers find our new line of premium NanoStitch® fabrics.” 

On-Site Lab Aids Speed to Market


Liebaert also acknowledged that what really sets a brand apart these days is their speed to market.
He added: “Our state-of-the-art lab can reduce the time and cost associated with prototyping and fabric sourcing, which gives our customers a competitive advantage. Increasingly, brands want to see a final product when selecting fabrics, not just a fabric sample. That’s why we have a fully equipped lab integrated into our factory. We can provide design, printing, sewing, ultra-sound welding and final prototype delivery. It’s a value-added service that our customers truly appreciate.”

NanoStitch® Fabrics by Liebaert
Order Your NanoStitch® Sample Box Today!

Brands and retailers interested in learning more about the NanoStitch® collection for activewear can request a free fabric sample box of premium fabrics on nanostitchfabrics.com, or visit the firm at the following global trade fairs: 
Interfilière New York (27-28 September)
Performance Days (8-9 November at INVISTA Workshops)
SportsGear Sourcing Days (13-14 November) 
IPSO (31 January 2018)

NanoStitch® is a trademark of NV Marcel Liebaert.

LYCRA® is a trademark of INVISTA.

Contact Information

LIEBAERT Mathieu Liebaert Marketing Director +32 474 30 11 92 Industrielaan 1 DEINZE , 9800 BELGIUM