News & Blog

LYCRA® brand co-sponsors upcoming Kingpins Denim shows

Oct 16, 2017

Join the LYCRA® brand as it showcases its latest denim fabric innovations and hosts a free seminar at the upcoming Kingpins Shows in Amsterdam and New York (details below). Visitors will preview a new technology platform developed to make matching the right bi-stretch fabric to the right silhouette easier. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim.

Join the LYCRA® brand at Kingpins shows 2017!

Solving Denim Dilemmas

Jean Hegedus, Global Denim Director will present a seminar on the LYCRA® brand’s recent marketing collaboration with Who What Wear promoting jeans with LYCRA® dualFX® technology. She will use this campaign to illustrate how the brand used consumer feedback for successful product development and to create engaging storytelling around denim. “Solving Denim Dilemmas: Right Product, Right Story” takes place the first day of each show at 1:30 p.m. Seating is limited, so please RSVP to the contact person listed below to reserve your spot.

Visiting Kingpins

Kingpins is an invitation-only event for the denim supply chain co-sponsored by the LYCRA® brand.

25-26 October 2017
KINGPINS AMSTERDAM
Westergasfabriek
Gashouder Building 
Klönneplein 1 
1014 DD Amsterdam
Registration Info 
Seminar: “Solving Denim Dilemmas: Right Product, Right Story” takes place Wednesday, October 25 at 1:30 pm. RSVP: Silvia.Toledo@INVISTA.com 

29-30 November 2017
KINGPINS NEW YORK 
Pier 36 / Basketball City
299 South Street
New York, NY 10002
Registration Info 
Seminar: “Solving Denim Dilemmas: Right Product, Right Story” takes place Wednesday, November 29 at 1:30 pm. RSVP: Rita.Ratskoff@INVISTA.com 

LYCRA® and dualFX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Silvia Toledo Denim Account Manager - North EMEA +34 93 237 92 84 Barcelona SPAIN
INVISTA Apparel & Advanced Textiles Rita Ratskoff North America Denim Marketing Account Manager +1 847.913.0083 USA