Solving Denim Dilemmas
Jean Hegedus, Global Denim Director will present a seminar on the LYCRA® brand’s recent marketing collaboration with Who What Wear promoting jeans with LYCRA® dualFX® technology. She will use this campaign to illustrate how the brand used consumer feedback for successful product development and to create engaging storytelling around denim. “Solving Denim Dilemmas: Right Product, Right Story” takes place the first day of each show at 1:30 p.m. Seating is limited, so please RSVP to the contact person listed below to reserve your spot.
Kingpins is an invitation-only event for the denim supply chain co-sponsored by the LYCRA® brand.
25-26 October 2017
1014 DD Amsterdam
Seminar: “Solving Denim Dilemmas: Right Product, Right Story” takes place Wednesday, October 25 at 1:30 pm. RSVP: Silvia.Toledo@INVISTA.com
29-30 November 2017
KINGPINS NEW YORK
Pier 36 / Basketball City
299 South Street
New York, NY 10002
Seminar: “Solving Denim Dilemmas: Right Product, Right Story” takes place Wednesday, November 29 at 1:30 pm. RSVP: Rita.Ratskoff@INVISTA.com
LYCRA® and dualFX® are trademarks of INVISTA.