See the Nominees
Swimwear made with LYCRA® XTRA LIFE™ fibre was the focus of this summer’s promotion. Retailers received free point-of-purchase pieces that support the theme of “Take off with LYCRA® fibre,” but as you will see from the nominees’ windows, many added their own creative touches to really stand out.
The Jury is Out
The contest ended 15 July and now the jury has the difficult task of deciding which six retailers will be headed for the final Sterne der Wäsche award ceremony on 25th February 2018. This contest is a highly effective way to raise brand awareness and train local sales staff about the benefits of LYCRA® XTRA LIFE™ fibre. In turn, they can educate shoppers to see the value in its lasting performance and seek it out when purchasing apparel.
LYCRA® is a trademark of INVISTA.