News & Blog

German Contest Honors Outstanding Visual Merchandising

Nov 28, 2017

For the third consecutive year, the LYCRA® brand has sponsored a Stern der Wäsche award for outstanding window displays promoting apparel made with its fibers. Retailers from across Germany—from small boutiques to major department stores—participate annually in the “Oscars of the lingerie industry.”

German Contest Honors Outstanding Visual Merchandising

See the Nominees

Swimwear made with LYCRA® XTRA LIFE™ fibre was the focus of this summer’s promotion. Retailers received free point-of-purchase pieces that support the theme of “Take off with LYCRA® fibre,” but as you will see from the nominees’ windows, many added their own creative touches to really stand out.

The Jury is Out

The contest ended 15 July and now the jury has the difficult task of deciding which six retailers will be headed for the final Sterne der Wäsche award ceremony on 25th February 2018. This contest is a highly effective way to raise brand awareness and train local sales staff about the benefits of LYCRA® XTRA LIFE™ fibre. In turn, they can educate shoppers to see the value in its lasting performance and seek it out when purchasing apparel.

LYCRA® is a trademark of INVISTA.


The LYCRA Company Christine Wahle Senior Account Manager, GERMANY +49-160-90167613 Germany