News & Blog

Introducing Best4me Roxeri Jeans by Gerry Weber

Nov 01, 2017

GERRY WEBER, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with ÇALIK denim which features LYCRA® fiber to deliver enhanced comfort and a flexible fit.

Gerry Weber

Best4me Roxeri stretch denim was promoted throughout October in beautiful window displays at major Gerry Weber retailers in Germany. The window displays emphasized the quality of the jeans and the benefits they offer consumers.

If you’re interested in adding value to your denim and differentiating it to help drive sales, select LYCRA® brand innovations. To find out what they can do for your business, contact your INVISTA marketing representative.

LYCRA® is a trademark of INVISTA.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN