Generating new business
INVISTA created a comprehensive marketing plan that included advertising and key sponsorships designed to support its mill customers at Performance Days. LYCRA® SPORT technology enjoyed high visibility throughout the fair on rickshaws, vouchers, the bar, and even during complimentary daily yoga sessions. As a result, informative “Powered by LYCRA® fibre” workshops led by experts from leading European mills enjoyed high attendance, and the stands of the LYCRA® SPORT brand and its exhibiting mill partners experienced heavy foot traffic that led to exciting new business opportunities.
LYCRA® is more than a fiber
Does your elastane supplier offer you this level of marketing support? Contact Huw Williams to discover how the ground-breaking LYCRA® SPORT technology platform can help transform your business by increasing speed to market and so much more.
LYCRA® and LYCRA® SPORT technology are trademarks of INVISTA.