News & Blog

LYCRA® SPORT technology steals the spotlight at Performance Days

Nov 13, 2017

LYCRA® SPORT technology, which relaunched last year with its revolutionary new, patented PCE™ index, could be seen throughout Performance Days, where it generated a lot of excitement among brands, designers and purchasing managers. This revolutionary stretch fabric innovation enables designers to choose fabrics that have been customized to meet the performance parameters of a particular sport, and gives consumers the targeted support they desire to help optimize their athletic performance.

Generating new business

INVISTA created a comprehensive marketing plan that included advertising and key sponsorships designed to support its mill customers at Performance Days. LYCRA® SPORT technology enjoyed high visibility throughout the fair on rickshaws, vouchers, the bar, and even during complimentary daily yoga sessions.  As a result, informative “Powered by LYCRA® fibre” workshops led by experts from leading European mills enjoyed high attendance, and the stands of the LYCRA® SPORT brand and its exhibiting mill partners experienced heavy foot traffic that led to exciting new business opportunities.

LYCRA® SPORT Technology Steals the Spotlight at Performance Days

LYCRA® is more than a fiber

Does your elastane supplier offer you this level of marketing support? Contact Huw Williams to discover how the ground-breaking LYCRA® SPORT technology platform can help transform your business by increasing speed to market and so much more.

LYCRA® and LYCRA® SPORT technology are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Global Marketing Director Active wear, Outdoor +41 22 770 4035 Switzerland